Job Description

Overview of the job This role owns the adaptation and creation of marketing materials for use on SK-II’s Brand websites, specializing on the SK-II Global business. The incumbent will be part of the exciting and growing SK-II Ecommerce digital platform and business, and is an integral subject matter expert who owns the look and feel of P&G SK-II’s brand and products across multiple digital touchpoints. Your team This role reports to the Brand Director - EFMOT, Global SK-II and will work extensively with the cross-functional sales and marketing teams! This will also include creative, technical partners who work on SK-II.com How success looks like

• Agile intervention and development on website strategy to compete against other prestige brands. Also will extend to deliver the contents to SK-II’s state of art platforms for consumer consultation and education
• Develop strong understanding of the Brand infrastructure of SK-II, and how this translates to our digital strategy
• Develop and steward guidelines around the look and feel of SK-II brands on digital platforms, in line with global and regional toolkits

Responsibilities of the role 1. eCommerce

• Design quarterly themed toolkits for eCommerce
• Provide primary / secondary images (incl. adaptation) for online launches in key eRetailers
• Design A+ rich content for all key initiatives across forms
• Work with marketing teams to develop new test & learn concepts to grow eCommerce including creation of new media forms – GIF, long/short form videos, animated images
• Track and report results of eComm campaigns, specifically creative CTR, conversion% and CPV

2. Brand.com

• Own development of brand.com site refresh
• Develop front-end assets / creatives to be used for the site
• Project manage the overall delivery, liasing with global teams on the execution of the site upgrade
• Ensure all content is up-to-date and accurate
• Coordinate with local marketing teams on any updates needed on the brand.com website (translation, PSKUs, images, etc)

3. e-Content

• Check and approve translated SMO content in the e-library
• Translation quality feedback (online and offline)
• Check with e-Commerce SPOCs/AEs to apply e-Content in the library to e-Retailers

Qualifications

• Thorough understanding of digital marketing elements and marketing data analysis
• Exceptional communication and writing skills with professional manner
• Influential skills required to effectively collaborate internally and externally
• Well organized and detail oriented
• Computer skills – Master in MS office; Internal tools
• Experience project managing web site development is a plus
• Mandarin proficiency is a plus

About us We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide. Visit http://www.pg.com to know more. Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas. We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.
Job locations:
Singapore, Singapore, Singapore Job Type: Full time Job categories: Brand Management/Marketing Req No: R000048513