Job Description

:

The position is responsible for analyzing marketing and business trends for the cluster, lead the team in the development and implementation of marketing strategies to attract and retain customers.

• Marketing Strategy, Planning and Execution

• Identify geography/sector/service line growth potential, creating service category vision, constructing hierarchy and innovation agenda to drive sustainable category growth.
• Data analysis (deep dive sector and solution performance), market trend study, leads generation and enquiry monitoring, competitive landscape and annual sales forecast and budgeting review
• Partnering with Country Managing Director, Cluster Managing Director and Regional Senior Management Team for business performance review, reporting and business strategy management.
• Managing marketing budget and expense trends.
• Work closely with the sales team to launch the innovations with customers and ensure execution of all marketing launches seamlessly.
• Manage and monitor marketing resources to ensure that each action is optimized in its effectiveness and quality.

• Digital Marketing & Brand communication

• Oversee marketing communications strategy and implementation including above and below the line publicity, direct marketing, PR, trade events & sponsorships
• Brand custodian for Rentokil Initial corporate brand identity
• Identify appropriate communication channels (in particular various digital platforms) to increase quality leads and to reinforce brand awareness and equity
• Improve and optimize integrated digital campaigns (not limit to SEO/SEM/Email marketing/PR/Social media) and ensure improve ROI Y-o-Y, both engagement and acquisition.
• Define content and format across different communication touch points (including website optimization) and ensure ROI is measured and communicated
• Recruitment and maintenance of media partnership and managing/liaising with a creative agency and a digital marketing agency.

• Market Service

• Support the business in developing specific solutions, presentations, Bids &Tenders and workshops/webinars together with the cross-functional teams.
• Support the Key Customer, Sales and Operation Teams as primary customers and support them with marketing programs to ensure marketing messages being translated into a competitive and differentiated go to market approach supported by necessary capability.
• Develop regular marketing/sales campaigns/community activities to support short-term business objectives, establishing milestones and quality based execution plans

• Leadership

• Lead, coach and motivate the Marketing Team to maximize its contribution to the business, become strategic business partner
• Provide guidance to the team and manage day-to-day operations, continuous embrace/engage the team while working remotely.

Requirements

• University Degree (Specializing in Marketing Communications)
• Middle to Senior Management, with experience in giving directions and guidance to a team
• At least 7 to 10 years of marketing experience, preferably in multi country responsibilities
• B2B or B2C marketing background would be an advantage, especially in Brand Management, and Category and/or Trade Marketing Management.
• Solid exposure in marketing communication in particular digital marketing ( both engagement/acquisition)
• Able to adapt to fast pace work environment
• Independent and proactive worker
• Have a flare for speaking and writing (report writing, copywriting and tender pitching)
• Leadership and coaching skills
• Business management exposure (numbers reporting, strategy, performance review.

Benefits

Attractive salary, incentive and benefits package.

Rentokil Initial