Job Description

Company Description

PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising\xe2\x80\x99s supply chain of the future. PubMatic\xe2\x80\x99s sell-side platform empowers the world\xe2\x80\x99s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.



We\xe2\x80\x99re looking for an experienced marketer to join our APAC marketing team, to lead our marketing efforts across southern APAC \xe2\x80\x93 Australia and New Zealand, Southeast Asia and India. This role is a full-time permanent role, based in Singapore.

In this role, you will be responsible for developing and implementing regional marketing strategies to drive awareness, consideration and adoption of our solutions for publishers and media buyers through marketing programmes and sales enablement. The successful candidate will work cross-functionally, and partner closely with the commercial teams in Southeast Asia, India and Australia. They will manage 1 Marketing professional in India and will work alongside the other members of the APAC and global marketing teams, reporting into the VP International Marketing.

This role requires a talent for building geo-specific strategies against global goals. The ideal candidate has a strong background in the digital advertising industry and/or publishing space, and a drive for delivering integrated marketing programmes and plans that achieve business results.

Essential Duties & Responsibilities:

• Create compelling narratives to engage publishers and media buyers in the southern APAC region \xe2\x80\x93 starting with messaging ideation and leading planning, production and promotion of these narratives;
• Develop regional marketing strategies and lead multidisciplinary regional marketing activities to support local product launches, educate partners and drive adoption of PubMatic\xe2\x80\x99s products and solutions in collaboration with the commercial and marketing teams;
• Lead regionalisation of global themes and messaging for the southern APAC region \xe2\x80\x93 ensuring every programme is relevant;
• Lead campaign activities for the southern APAC region \xe2\x80\x93 including digital campaigns, paid media campaigns, ABM and mailers;
• Organise and execute sponsored and hosted events, both offline and online \xe2\x80\x93 actively lead topic and abstract generation, manage all production activities, including speaker and slide preparation;
• Identify and develop content, case studies and proof points for priority products and programs;
• Co-manage local PR agencies to secure coverage across key publications;
• Own the marketing budget for southern APAC, including planning, goal setting for campaigns, measurement and tracking ROI.

Personal Attributes:

• Ability to build strong working relationships, especially with local commercial teams;
• Ability to collaborate across functions and regions within a multicultural environment;
• Comfortable multi-tasking, for a variety of stakeholders, in a fast-paced environment;
• Proactive, flexible, quick to adjust, focused on execution and results;
• Comfortable running customer-facing communications.

Skills:

• Minimum 8+ years\xe2\x80\x99 experience running B2B marketing in the APAC region, preferably in a similar position and within a global organisation;
• Previous experience in a technology or SaaS company would be a great advantage, ideally in the media sector.
• Fluency in English, (written and spoken);
• Nice to have: Mandarin, Korean, Thai or Bahas Indonesian (written & spoken);
• Strong communication and interpersonal skills - written and verbal;
• Digital savviness and experience using different tools and channels such as SFDC, Pardot, Highspot;
• Detail oriented, analytical with strong planning skills;
• Ability to demonstrate a high degree of confidentiality, discretion and professionalism.

Qualifications

• A bachelor\xe2\x80\x99s degree (or equivalent) in marketing, communications, business or related fields is desirable;
• A master\xe2\x80\x99s degree in marketing or related fields is an advantage.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Return to Office: PubMatic employees around the world have returned to our offices via a hybrid work schedule (3 days \xe2\x80\x9cin office\xe2\x80\x9d and 2 days \xe2\x80\x9cworking remotely\xe2\x80\x9d) that is intended to maximize collaboration, innovation, and productivity among teams and across functions. All PubMatic employees in the US and India are required to be fully vaccinated to return to our offices. Covid-19 boosters are not required at this point in time.

Benefits: Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and internet expenses and fully stocked pantries plus in-office catered lunches 3 days per week.

Diversity and Inclusion: PubMatic is proud to be an equal opportunity employer; we don\xe2\x80\x99t just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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PubMatic