Job Description

About Us

We're a fast-growing beauty retail group representing premium local skincare brand. With a retail footprint across major malls and a rapidly expanding online presence, we aim to redefine skincare retail through innovation, storytelling, and data-driven customer experience.

The Role

We're looking for a

strategic and hands-on Marketing & E-Commerce Manager

to lead the digital and retail marketing roadmap -- from brand growth to conversion. You'll own the full funnel: awareness, engagement, and sales -- both online and offline.

Key Responsibilities

Develop and execute

marketing strategies for retail and e-commerce channels to drive brand visibility and sales. Manage

online marketplaces

(Shopee, Lazada, TikTok Shop) and

brand.com store

, including campaign planning, listings, pricing, and analytics. Lead

performance marketing

(Google Ads, Meta, TikTok) with agencies or internal teams to achieve strong ROI. Oversee

content strategy & creative direction

-- product launches, influencer/KOL collaborations, social media calendars. Drive

CRM & loyalty programs

, analysing customer data to improve retention and repeat purchase rates. Coordinate

retail marketing activities

-- in-store promotions, POS materials, product sampling, and event collaborations. Track and report on KPIs -- digital traffic, conversion rates, ROAS, and category growth.

Requirements

Bachelor's degree in Marketing, Business, or related field. Minimum

5 years of experience

in FMCG, beauty, or lifestyle retail. Proven success in

digital marketing, e-commerce management, and brand growth

. Strong understanding of Singapore's beauty retail and digital consumer trends. Experience managing

online marketplaces

and

retail marketing campaigns

. Analytical mindset with comfort in using data to drive decisions. Excellent communication skills and leadership mindset.

What We Offer

Competitive salary with sales-based incentives. Opportunity to shape growing beauty brands in Singapore and Southeast Asia. Dynamic, fast-moving team culture with strong regional exposure. * Career progression into Regional or Brand Director roles.