Develop in-depth understanding of our members through data-sets and transform data insights into action plans to improve business performance.
Collaborate with stakeholders and partners to implement data-led marketing campaigns and initiatives to spur spend and engagement amongst our members.
Orchestrate Changi Rewards events to increase footfall, sales and provide unique customer experiences, including leading and organizing customer events, from conceptualization, communications, event planning and execution to post-event analysis.
Devise strategies and plans to convert inactive members to active members.
Focus on customer segmentations, customer journeys and customer lifecycle management.
Curate relevant audience contents with strong branding and digital engagement through multi-channels (email, notifications, in-app, social media etc)
Immerse in marketing experimentations to drive conversion and loyalty. Experiments include driving conversion from inactive to active, offline to online, pre-trip to post-trip across multi-touchpoints etc.
Create customer-centric innovations to anchor Changi Rewards as best-in-class travel and retail loyalty program.
Performance Measurements
Customer acquisitions/visits
Digital Engagement metrics
Spend per member
Penetration rate for active members
Requirement
Degree holder with 2 to 4 years of relevant experience in loyalty marketing or digital marketing.
Experience with CRM marketing campaigns, promotions planning and execution.
Experience/exposure in customer relationship management (CRM) or customer lifecycle management (CLM) will be a strong plus.
Data-driven with strong analytical skills and business acumen.
Innovative, independent and self-driven individual who is a team player and agile to changes.
Excellent communications and good multi-relationship building skills.
Advanced in MS Office (Excel and Powerpoint), experience in Business Intelligence tools (eg Microstrategy, Tableau, Power BI) and customer engagement platforms (eg Braze, Session M) highly desirable.
This hiring is supported by NTUC\'s e2i
EA License No: 07C5771
EA Personnel No: R22108261
EA Personnel Name: Samuel
Additional Information
Career Level
Junior Executive
Qualification
Bachelor\'s Degree, Post Graduate Diploma, Professional Degree
Years of Experience
3 years
Job Type
Contract
Job Specializations
,
Company Overview
Good Job Creations Singapore (License Number: 07C5771) provides total HR solutions with core values of customer focus, teamwork, professionalism and contribution to the society and our clients. Our vision is to create opportunities for Asian talents in Singapore and across the region. For more information, visit us at www.goodjobcreations.com.sg
GOOD JOB CREATIONS (SINGAPORE) PTE. LTD.
EA License No.: 07C5771 Kimiya Shibazaki Registration NO.: \xe2\x80\x8bR1325719
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