Marketing Executive At Changi Airport

Singapore, Singapore

Job Description


  • Working location: Changi Airport
  • Working hours: Monday to Friday, 8.30am to 5.30pm
  • Contract period: 1 Year
Job Scope
  • Develop in-depth understanding of our members through data-sets and transform data insights into action plans to improve business performance.
  • Collaborate with stakeholders and partners to implement data-led marketing campaigns and initiatives to spur spend and engagement amongst our members.
  • Orchestrate Changi Rewards events to increase footfall, sales and provide unique customer experiences, including leading and organizing customer events, from conceptualization, communications, event planning and execution to post-event analysis.
  • Devise strategies and plans to convert inactive members to active members.
  • Focus on customer segmentations, customer journeys and customer lifecycle management.
  • Curate relevant audience contents with strong branding and digital engagement through multi-channels (email, notifications, in-app, social media etc)
  • Immerse in marketing experimentations to drive conversion and loyalty. Experiments include driving conversion from inactive to active, offline to online, pre-trip to post-trip across multi-touchpoints etc.
  • Create customer-centric innovations to anchor Changi Rewards as best-in-class travel and retail loyalty program.
Performance Measurements
  • Customer acquisitions/visits
  • Digital Engagement metrics
  • Spend per member
  • Penetration rate for active members
Requirement
  • Degree holder with 2 to 4 years of relevant experience in loyalty marketing or digital marketing.
  • Experience with CRM marketing campaigns, promotions planning and execution.
  • Experience/exposure in customer relationship management (CRM) or customer lifecycle management (CLM) will be a strong plus.
  • Data-driven with strong analytical skills and business acumen.
  • Innovative, independent and self-driven individual who is a team player and agile to changes.
  • Excellent communications and good multi-relationship building skills.
  • Advanced in MS Office (Excel and Powerpoint), experience in Business Intelligence tools (eg Microstrategy, Tableau, Power BI) and customer engagement platforms (eg Braze, Session M) highly desirable.
This hiring is supported by NTUC\'s e2i

EA License No: 07C5771

EA Personnel No: R22108261

EA Personnel Name: Samuel

Additional Information

Career Level

Junior Executive

Qualification

Bachelor\'s Degree, Post Graduate Diploma, Professional Degree

Years of Experience

3 years

Job Type

Contract

Job Specializations

,

Company Overview

Good Job Creations Singapore (License Number: 07C5771) provides total HR solutions with core values of customer focus, teamwork, professionalism and contribution to the society and our clients. Our vision is to create opportunities for Asian talents in Singapore and across the region. For more information, visit us at www.goodjobcreations.com.sg

GOOD JOB CREATIONS (SINGAPORE) PTE. LTD.

EA License No.: 07C5771
Kimiya Shibazaki
Registration NO.: \xe2\x80\x8bR1325719

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Do not hesitate to contact our officer if you have further queries with regards to the Personal Data Protection Act.
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Contact: +65 6258 8051

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Your data may be used by our affiliated companies under WILL Group Asia Pacific (https://willgroup.co.jp/en/index.html) for the sole purpose of recruitment.

Additional Company Information

Registration No.

200618166E

EA No.

07C5771

Company Size

1 - 50 Employees

Average Processing Time

13 days

Industry

Human Resources Management / Consulting

Singapore Post

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Job Detail

  • Job Id
    JD1327556
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    $4000 - 5000 per month
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned