Job Description

Responsibilities:

Marketing

• End-to-end execution of marketing projects and campaigns, including ideation, creation and distribution of communication materials to various media outlets, and analysis of campaigns\xe2\x80\x99 performance.

Digital

• In -house management of website content, ensuring that all company websites are updated with current promotions and most up-to-date information.
• Look into areas of improvements to enhance user experience in websites; in an effort to increase traffic-to-lead conversion rate.
• Generate quality leads by converting site traffic through strong calls-to-action and compelling content.
• Liaise with agency to manage and improve Organic and Paid search (SEM \xe2\x80\x93 Google & Naver) performance.

Social Media and Public Relations

• Monitor and manage social media for Korea, including content generation.
• Suggest, implement and manage ads for Facebook, Google Display Network and YouTube.
• Stay up to date with latest social media best practices and technologies.
• Establish strong network by communicating with industry professionals, consumers and influencers/bloggers via various channel.
• Crafting press release and other media communication to promote and create brand awareness.

Reporting System

• Assist in collating information to analyse and evaluate monthly marketing effectiveness.
• Periodic collation, monitoring and reporting of various marketing initiatives, charting impact, effectiveness and recommend appropriate course of action on effectiveness in driving enquiries.
• Evaluate performance of digital marketing campaigns and providing data-driven solutions for future campaigns.

All other Marketing and Communications will be assigned.

Requirements:

• Minimum Degree in Marketing or related fields.
• Preferably with at least 5 years of relevant work experience.
• Excellent proficiency in written and spoken Korean and English as you need to do up content writing and understand their culture.
• Excellent knowledge of Facebook, LinkedIn, Instagram and other social media platforms.
• Experience with doing audience and buyer persona research.
• Ability to run PR campaigns and pitch to media.
• Effective communication and interpersonal skills.
• Possess analytical skills and be able to conceptualize innovative ideas.
• Good understanding of Naver and Google ads.
• Highly proficient with web analytics tools (Google Analytics)
• Independent and highly motivated in getting things done in a face-paced environment.
• Infrequent travelling may be required.

We regret to inform that only shortlisted candidates will be notified.

To apply, please visit www.gmprecruit.com and search for Job Reference: 22264

To learn more about this opportunity, please contact Jackie at

GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | EA Personnel: Jackie Ng | Registration No: R22109024

GMP