Job Description

Summary of Job Responsibilities

The Marketing Executive will join the Destination Marketing team which is responsible for driving footfall and revenue to F&B, Entertainment, Museum, Attractions, MICE and Retail. Beyond brand awareness and familiarity, the Destination Marketing team develops and executes highly targeted marketing campaigns with clear deliverables.

The Marketing Executive will assist team in developing and executing marketing campaigns by leveraging on 360 communication channels, in partnership with internal and external stakeholders, to develop and execute marketing campaigns that drive and contribute to incremental revenue, visitor traffic and raise brand awareness of the brand and property in respective markets.

Job Responsibilities

A key supporting role in the implementation of Marina Bay Sands marketing strategy which aims to provide new reasons to high-valued customers to return to our destination through a premium offering of signature experiences encompassing F&B, music, entertainment, fashion, and themed activations across property. * Develop and execute omnichannel campaigns leveraging paid, owned & earned channels.

• Optimize campaigns for identified key markets to ensure delivery of campaign objectives.
• Ensure timely delivery of marketing deliverables to promote each Festival/Signature Experience
• Liaise with respective Business Units to consolidate information and ideate marketing solutions for each Festival/Signature Experience; consolidate information for marketing communication.
• Liaise with internal or external creative teams to develop core marketing assets and adaptations for campaigns.
• Liaise with media agency to coordinate media deliverables, track, and optimize campaign performance.
• Work with eCommerce team to create and update campaign landing page(s), ensuring optimized UX and content relevance.
• Work closely with internal departments such as PR & communications, social media and eCommerce to develop an integrated marketing campaign.
• Provide on-ground support for each Festival/Signature Experience to ensure all on-property branding and marketing mechanics are seamlessly implemented.
• Support brand collaborations, host stays and filming opportunities from collaborations with travel KOLs, ambassadors, and content curators.
• Collaborate and leverage loyalty partnership marketing.
• Manage all marketing administrative matters including finance, legal and procurement matters.

JOB REQUIREMENTS

• Degree in Business or Marketing fields minimum of 2 years of experience in marketing, including advertising and promotions.
• Regional marketing experience will be an advantage
• Independent, results oriented creative thinker
• Proficient in Microsoft Office applications
• Good understanding of end-to-end campaign management
• Strong analytical skills and business acumen
• Strong executional, time-management and prioritization skills, with strong attention to details
• Pro-active, comfortable working in a fast-paced environment under pressure and able to multi-task
• Able to work independently and as part of a team
• Good interpersonal skills, competent in verbal and written skills for both English and Mandarin. A third language (i.e. Bahasa Indonesia) will be an advantage.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.

Advertised: 21 Sep 2023 Singapore Standard Time
Applications close:

Marina Bay Sands