Job Description

Overview:

We are seeking a proactive and versatile Marketing Executive to drive integrated marketing initiatives across digital and traditional channels. You will play a key role in product launches, campaign management, and content development, supporting internal teams to bring our brand and products to market effectively.

Key Responsibilities

Plan, coordinate, and execute end-to-end 360 marketing campaigns across online and offline channels. Develop product launch plans, including timelines, messaging, launch events, and promotional activities. Track, measure, and report campaign performance, proposing improvements where needed. Support the development and execution of product launch strategies. Coordinate launch activities, such as teaser campaigns, media outreach, influencer engagement, and in-store activations. Collaborate with cross-functional teams (sales, operations, design) to ensure launch readiness. Implement digital strategies including SEO, SEM, Google Ads, and display advertising. Manage websites and landing pages, ensuring content is optimised for search and conversions. Oversee email marketing, newsletters, and marketing automation workflows. Create, edit, and schedule content for social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.). Maintain a consistent brand voice and visual identity across all channels. Collaborate with designers and photographers to develop creative assets and marketing materials. Assist internal teams with the development of marketing collateral including brochures, sales kits, presentation decks, POS materials, and product fact sheets. Ensure all materials are aligned with brand guidelines and support business objectives. Build and maintain relationships with media, influencers, and PR partners. Draft press releases, coordinate media coverage, and manage PR events to boost brand visibility. Plan and execute marketing events, trade shows, roadshows, and sponsorships. Coordinate logistics, vendor management, and on-site operations. Monitor KPIs, website analytics, social engagement, and advertising results. Prepare regular reports with actionable insights and recommendations.

Requirements

Diploma or Degree in Marketing, Business, Communications, or a related field. Minimum 2-4 years of experience in marketing roles with exposure to product launches, digital, and traditional marketing. Strong project management and organisational skills. Proficiency in social media platforms, SEO/SEM strategies, and marketing analytics tools. Excellent copywriting, editing, and content development abilities. Experience supporting cross-functional teams and coordinating collateral development. Ability to work independently and manage multiple projects in a fast-paced environment. * Event planning and public relations experience are advantageous.