Job Description

As a Marketing Executive, you will be responsible for maintaining social marketing platforms and creating compelling content for all social media pages. You must have a strong grasp of current social marketing tools and be able to develop and execute social marketing campaigns on time and on budget.You will also work closely with the team and/or appointed agency to organise PR activities, retail/ trade activations as well as influencer marketing.Key responsibilities of the role include:

• Plans, creates and develops engaging social media content, schedules/ calendars and campaigns (paid & organic), working closely with the content production team
• Plans social marketing calendars and schedules/ uploads approved content on social media platforms such as LinkedIn, Facebook, Instagram, YouTube and TikTok, in line with content ideas and campaigns for brands and products
• Copywrites and assists in the messaging of all marketing collaterals and PR material
• Manages social media platforms/ communities by crafting appropriate responses to social media posts and discussions
• Monitors and prepares reports on performance of social media platforms post-mortem to achieve effective marketing goals (KPIs) and ROI that increase awareness, engagement and sales where applicable
• Analyses competitor activity and research social media opportunities that are beneficial for the brands and businesses
• Assists in the development and upkeep of influencer marketing and contacts;
• Other ad-hoc duties as assigned.

Qualifications and Experience

• Diploma or Degree in Business, Marketing or Communications with minimum 1-2 or more years of relevant experience in consumer marketing, social marketing and/or communications
• In-depth knowledge and proficiency in social marketing - platforms, advertising, algorithms
• Writes well and able to write catchy content
• A keen eye for details
• Able to juggle multiple projects, and execute them well
• A proactive and collaborative team player who is able to work independently and in a team to deliver results
• Proficient in Microsoft Office

Job Type: Full-timeSalary: $2,800.00 - $3,500.00 per monthSchedule:

• Monday to Friday

Experience:

• Marketing: 1 year (Preferred)