Job Description

Job Purpose

To conceptualize, plan, and execute integrated marketing campaigns that align with brand values, seasonal objectives, and cultural narratives. The role demands strategic foresight, cross-functional collaboration, and a flair for storytelling that resonates across diverse consumer segments.

Key Responsibilities

Strategic Planning & Campaign Execution

Develop annual and quarterly marketing plans aligned with business goals and cultural milestones Lead the ideation and rollout of thematic campaigns (e.g. festive, heritage, product launches) Collaborate with internal teams (Sales, Product, Retail) and external partners (agencies, influencers) Candidates with strong PowerPoint or Keynote skills will be given priority for employment.

Brand & Cultural Integration

Ensure campaigns reflect brand identity and cultural relevance, especially in heritage-sensitive sectors Craft narratives that bridge tradition and modernity, enhancing emotional resonance with target audiences Support packaging and visual merchandising strategies with culturally inspired concepts

Digital & Offline Activation

Manage omnichannel marketing calendars (social media, email, in-store, events) Analyze performance metrics and optimize campaigns for engagement and ROI Coordinate with creative teams on content production, copywriting, and design briefs

Budget & Vendor Management

Prepare campaign budgets and monitor spend efficiency Liaise with vendors for media buys, production, and event logistics Ensure timely delivery of assets and adherence to brand guidelines

Qualifications & Skills

Requirement

Details

Education


Diploma/Degree in Marketing, Communications, or related field


Experience


2 years in marketing, preferably in retail, aviation, or cultural sectors


Language


Proficiency in English; Mandarin or other regional languages a plus


Skills


Strategic thinking, project management, copywriting, cultural sensitivity


Tools


Familiarity with CRM, analytics platforms, and design collaboration tools

Preferred Attributes

Deep appreciation for cultural heritage and storytelling Ability to balance creativity with commercial objectives Strong interpersonal skills and stakeholder management * Agile mindset with attention to detail and deadlines