Job Description

Founded in 1987, SGIFF is the largest and longest-running film event in Singapore. It has become an iconic event in the local arts calendar that is widely attended by international film critics, and known for its dynamic programming and focus on groundbreaking Asian cinema for Singapore and the region. Committed to nurturing and championing local and regional talent, its competition component, the Silver Screen Awards, brings together emerging filmmakers from Asia and Southeast Asia while paying tribute to acclaimed cinema legends. With its mentorship programmes, masterclasses and dialogues with attending filmmakers, the Festival also serves as a catalyst for igniting public interest, artistic dialogue, and cultural exchanges in the art of filmmaking. The SGIFF is organised by the Singapore International Film Festival Ltd, a non-profit organisation with Institution of Public Character (IPC) status.

For more information, please visit www.sgiff.com.



1. Marketing Executive

Marketing & Branding

Along with the Marketing Manager, act as overall brand custodian, inclusive of guiding and managing key visuals and assets for SGIFF

Assist in the delivery of the marketing communications strategy for the SGIFF programmes to achieve attendance, ticket sales, submission targets, and drive audience growth

With the Marketing Manager, strategise promotional and marketing ideas and source for such partners to drive ticket sales, and awareness

Assist to create, design and adapt collaterals for social media, eDMs and other communications collaterals

Manage outsourced designers and contractors for marketing tasks

Assist to design and implement customer engagement strategies

Implement post-festival audience survey and analyse the results that are generated

Work within assigned marketing budget

Ensure good communication with other departments so that there is consistency particularly between programming, business development and marketing

Communications

Assist and manage branding and marketing campaigns.

Assist and manage communications including website, social media platforms, and email database

Draft detailed briefs for and manage search for Social Media, Web, and creative agencies

Work collaboratively with Social Media, Web, and Creative agencies regarding strategies, campaign assets and communications

Manage end-to-end management and production of festival marketing collateral, such as printed and digital materials, outdoor displays and advertising, trailers and merchandise. A key collateral is the Festival Guide

Monitor and consolidate analytics, and ad spend reports from communication channels to track performance of Marketing efforts and propose recommendations

Manage Festival coverage plans, including photography and videography archives

Manage photography, videography and social media volunteers.

Ensure smooth integration of website, white label ticketing platform and any other digital platforms that SGIFF chooses to use in future

Media Relations

Assist to draft detailed briefs and manage public relations agencies for festival period

Work collaboratively with the appointed agency on strategy, timelines, and deliverables

In non-festival period, manage media relations including assisting in drafting and dissemination of releases, media requests and interviews, media tracking

Marketing Partnerships

Assist to identify and pitch to partners that suit the needs and objectives of SGIFF and who gain mutual benefit from partnering with SGIFF

Assist to negotiate, manage and execute details of confirmed partnerships

Reporting

Track all relevant data through the year and particularly through the festival period, maintaining robust supporting documentation

Analyse data where relevant

Compile reports for various SGIFF stakeholders, that have different KPIs and format requirements

Requirements:

Degree in Arts Management, Mass Communications, Marketing or equivalent, with preferably 1 to 2 years of relevant experience (arts/film-related an advantage but not prerequisite).

Proficiency in graphic design (Photoshop/Illustrator) and basic video editing is a prerequisite, while experience in managing websites or social media platforms is an advantage.

Excellent written and verbal communication skills in English. Proficiency in other languages will be an advantage.

Driven, proactive, meticulous, able to work independently and yet a good team player.

Responsible, organised and able to meet deadlines.

Good attention to detail.

Confident interacting with all levels of people.

Interest in film and/or the arts would be preferred

Period of Engagement: April 2023 to 5 January 2024. There will be a two week unpaid break from 15 December to 31 December 2023.

The remuneration offered will be commensurate with qualifications and experience.

SGIFF currently has a hybrid working policy in place with time split between the office and working from home. Closer to the festival dates and various events, more time will be required at the SGIFF office or at various venues.

Application Instructions

Interested applicants may send a copy of your CV, a picture of yourself, two references and your expected remuneration to by 6 March 2023.

InternSG