Job Description

• BIM - Brand, Insights & Marketing Communications
• Singapore
• Cathay Pacific
• Application Deadline

23 Nov 2024Company DescriptionLet your passion fly! We're proud to be one of the world's leading airlines. Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that's straight from the heart. All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best. Our global family can open up a world of opportunities for you. This means that your first role at Cathay Pacific won't be your last. It could take you anywhere. Join us and discover just how far you can go!Role IntroductionTo support the Regional Marketing Manager and coordinate with local markets and agencies to adapt regional and Head Office material for effective local use.Key ResponsibilitiesRevenue Generation and Campaigns

• Support in adapting Head Office campaigns to be effective in the local market
• Support the effectiveness of local campaigns by checking local language and cultural considerations
• Leverage local contacts, insights and opportunities to drive additional revenue, develop new fare products, and segments
• Promote ancillary features to assist in revenue generation

Partnerships

• Work with agencies to deliver and execute marketing campaigns as required
• Brief local agencies to deliver campaign concepts through to production, execution and result evaluation as required
• Assist in devising partnerships aligned with global partnerships strategy to promote fares and ancillary revenue

Insights Gathering, Reporting and Collateral

• Provide the regional team with insights into regional monthly competitive intelligence on major news
• Raise local marketing collateral requirements to the Regional Head
• Ensure stock and orders of collateral is maintained to appropriate levels

Agency Management

• Assist to prepare marketing briefs for local marketing materials / needs

Loyalty

• Devise and execute regional membership recruitment campaigns (Marco Polo, Asia Miles, Registered Users) aligned with Head Office initiatives

E&A

• Emergency and Accident and Crisis Response responsibilities as required

RequirementsAcademic Qualifications

• High school graduation
• Certification in a Marketing field is an advantage

Knowledge, Skills, Training and Experience

• Fluent in spoken and written English and local language (if applicable)
• Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
• Capable of working on multiple projects simultaneously
• Communications style is naturally aligned with Cathay Pacific's style

BenefitsBe part of the Cathay Pacific family and join a dynamic team culture working for one of the world's Top 10 Global Airlines.
Make the most of your leave and take advantage of travel industry discounts including airfares, hotels, tours and car hire.
Fly high with career development opportunities to diversify your skills and experience within the Cathay Pacific family.

Cathay Pacific