Job Description

Job Responsibilities:

Marshall Cavendish Education is looking for 2 Marketing Executives to support 2 product suites - (1) Maths and Science and (2) English and Asian Languages.

Product Marketing

• Develop and drive the Go-To-Market strategy to the identified market.
• Work with Acquisition Associates (Commissioning Editors) to develop product messages and positioning for key educational solutions.
• Set in place and implement roll-out plans and track.
• Own the product life cycle of MCE\'s product suite.
• Manage and develop the creation of compelling marketing content to create awareness and drive leads (i.e., presentations, case studies, email copy, web-based resources, video, recorded demos and brochures).
• Propose creative ways to repackage products.
• Take on post-publication content-related follow up actions that will support sales (i.e., mapping to curriculum and/or product recommendations).
• Respond to content, teaching and usage related queries of our education products from external and internal stakeholders.
• Train sales team on our education products.
• Provide product presentations to customers and/or key distributors.

Field Marketing (for English and Asian Languages products only):

• Plan, execute and coordinate for all events and webinars with multiple partners.
• Facilitate as moderator/host for all events.
• Work closely with legal team to prepare any documents or contracts related to events or webinars.
• Launch marketing activities for competitions such as MCE Global Writing Competition.
• Monitor and track the sign-up rate for competitions.
• Facilitate procurement process in our inhouse system and track expenditure against budget.
• Booking of travel/accommodation document for all speakers, delegates and internal team when required.

Job Requirements:

• Minimum 1 year of relevant working experience in marketing or business development.
• Good understanding of the education industry will be an advantage.
• Self-starter with strong interpersonal skills.
• Strong language abilities in English and Chinese depending on main medium of instruction.
• Excellent communication, presentations, and copywriting in English.
• Experienced candidates may be considered for a more senior position.

Times Publishing