Job Description

Why Join Us

At ComfortDelGro, we believe that exceptional service starts with passionate people. We are looking for a proactive and creative Marketing Executive to support the growth of the company through strategic marketing initiatives. The successful candidate will be responsible for driving awareness, generating leads, and supporting customer retention through multi-channel campaigns, digital content, and promotional activities.

Key Responsibilities

Marketing Campaigns & Promotions

Plan, execute, and monitor marketing campaigns to promote company offering including car services and sale of vehicle. Work closely with internal teams to launch promotions and seasonal offers across workshops.

Digital Marketing

Create, schedule, and manage content across company's digital channels (Facebook, Instagram, LinkedIn). Support paid digital campaigns (e.g. Meta, Google Ads) and track performance metrics.

Content Creation & Branding

Develop engaging content (e.g. videos, infographics, car care tips) with subject experts to educate and attract customers. Ensure brand consistency across all communication materials.

Customer Engagement

Coordinate WhatsApp and website enquiry responses with Sales/Ops to ensure timely follow-up. Encourage reviews and feedback from customers to enhance the company's reputation (e.g. Google reviews). Conduct Customer Service Surveys to assess customer satisfaction levels and understand reasons for lost customers.

Reporting & Analysis

Track campaign performance, leads, and conversions. Provide monthly reports with insights and recommendations. Support lead generation efforts via CRM and marketing automation tools (e.g. HubSpot).

Partnerships & Events

Assist in outreach to partners for joint promotions or collaborations. Support on-ground activations, exhibitions, and community outreach initiatives.

Requirements

Degree in Marketing, Mass Communication, Business, or related field. Min. 3 years of experience in marketing, preferably in automotive or consumer services. Strong writing skills and creativity in content development. Familiarity with digital marketing tools (Meta Business Suite, Google Ads, Canva, Mailchimp, HubSpot etc.). * Ability to manage multiple tasks and meet deadlines in a fast-paced environment.