Job Description

Overview:

This isn't your average marketing gig. As Marketing Executive at IMBA, you'll help dream up and deliver campaigns that don't just sell: they spark curiosity, start conversations, and build a following. You'll get your hands dirty across socials, events, partnerships, and pop-ups, working closely with creative and ops to make sure the IMBA story is seen, heard, and felt. Think fast-paced, idea-fuelled, and full of room to grow. Just how we like it.

Key Responsibilities:

Campaign & Brand Activation

Support the planning and execution of 360 marketing campaigns -- across digital, experiential, and on-ground channels. Assist in managing timelines, assets, partners, and deliverables across campaign lifecycles. Contribute to creative brainstorming, campaign copywriting, and internal pitch decks. Social Media & Digital Presence Manage day-to-day posting, scheduling, and community engagement across IMBA's social platforms (Instagram, TikTok, LinkedIn, etc.). Help track content performance and generate insights to refine strategy. Coordinate with the content and design team on visuals, captions, and roll-outs.

Events & Pop-Ups

Assist with the execution of public activations, media previews, brand partnerships, and merchandise launches. Support pre-, during-, and post-event comms -- including press kits, emailers, social coverage, and photo/video documentation.

Partnerships & Outreach

Help identify and reach out to potential collaborators, creators, and community partners. Maintain databases and support relationship management with agencies, media contacts, and partners.

Reporting & Admin

Support monthly reporting on campaign performance, audience growth, and ROI metrics. Assist in managing marketing budgets, invoices, and vendor coordination where needed. Keep marketing files, folders, and trackers neat, updated, and shareable.

Preferred Attributes:

1-3 years of experience in marketing, comms, or brand (internships count!) A strong interest in the arts, culture, lifestyle, or entertainment industries Great copywriting instincts and an eye for good design Organised, detail-oriented, and able to manage multiple moving parts Familiarity with social media tools, email platforms, and content scheduling * Bonus: Basic knowledge of Canva, Adobe Suite, or video tools