Job Description

POSITION SUMMARY

Plan and manage all marketing, advertising, publicity, and promotional events for the assigned brand(s) according to set guidelines Manage Public Relations, event, creative and production agencies Support the store Business Goals Support the CRM and increase existing base of VIP customers

KEY AREAS OF RESPONSIBILITIES

Organize and oversee advertising / communication campaigns and promotional events Conduct market research and analysis to evaluate trends, brand awareness and competition ventures Translate copy for marketing distributions (social media posts, EDMs, press releases etc) Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities Monitor progress of campaigns using various metrics and submit reports of performance Collaborate with managers in preparing budgets and monitoring expenses Make periodical store visits to better understand the business marketing needs Build effective working relations with Brand Manager and store teams Monthly engagement with Store Manager at store level

REQUIREMENTS

Minimum a Diploma / Degree in Marketing Minimum 2-3 years & above of solid working experience in marketing planning, promotional programs development and execution, with excellent commercial insight and good analytical skill Good working knowledge of Ecommerce, digital media, media strategy, marketing, or retail marketing * Agency experience preferred