B2C Marketing (Retail & Events):
Plan, manage, and execute B2C marketing campaigns to grow brand awareness and drive sales across digital and offline channels
Manage our social media and website content
Conceptualize and execute seasonal promotions, retail campaigns, and collaborations
Lead customer engagement strategies to build a loyal customer base
Support event planning and customer-facing activities to build brand equity
B2B Marketing (Restaurant Partnerships & Client Growth):
Work closely with restaurant clients and marketing agencies to develop strategies that boost footfall and customer engagement at partner venues
Support relationship management with key accounts and explore new partnership opportunities
B2B&C Marketing (MT):
Bring awareness of new product/services to local suppliers. Working together with existing sales team to approach these traders
A fair part of this is also to bring these products to B2C
Other Responsibilities:
Ad hoc admin requests
Prepare performance reports and dashboards using tools like Excel or Canva
* Stay on top of market trends, competitor activities, and food industry insights
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