Job Description

Vertical Institute prepares individuals and businesses for the jobs of tomorrow. We specialize in teaching in-demand skills, building the next generation of changemakers and inventors through our world-class tech bootcamps in data, coding and UX design.

We’re looking for an analytical and results-oriented Marketing Executive to take the lead with our marketing strategies. You’ll work closely with the creative, performance marketing, tech, and SEO teams to create impactful campaigns.

As the Marketing Executive, your job is to find channels and strategies to increase revenue.

The ideal candidate is someone who is able to think creatively out of the box and thrives in an exciting startup environment.


Roles & responsibilities:

• Work with cross-functional teams (creative, performance marketing, tech and SEO) to establish marketing strategies to support Vertical Institute’s revenue goals

• Plan full-funnel marketing strategies across paid media, organic, content marketing, PR, email, SEO, webinars

• Maximize the relationship with our creative team and performance marketing team by providing clear guidance towards your desired results

• Manage the strategy of social media platforms (including Facebook, Instagram, LinkedIn, Instagram, TikTok, YouTube) and drive content creation with our design team

• Collaborate on SEO strategies with our SEO team

• Analyse data to monitor revenue performance and uncover areas for improvement with our performance marketing team

• Create, manage and experiment with new channels and strategies to increase revenue

• Management of monthly budgets to ensure efficient and effective marketing spend
  

• At least 1 year of marketing experience

• Basic understanding of paid social (Facebook/Instagram ads, LinkedIn ads, TikTok ads, YouTube ads, etc), paid search (Google ads), user experience, email marketing, content marketing and SEO

• Experience managing campaigns across multiple channels

• Have a passion for technology and education

• A self-starter that loves a fast-paced environment and new challenges

• Driven, self-motivated, can-do attitude, bring optimism and positive energy to the team

• Creative flair in copywriting to ensure top-notch crafting of headlines and key messages
  

• Work-from-home

• Collaborative, friendly and nurturing startup environment