Job Description

Marketing Executive Role:

Marketing are activities that we carry out to enhance awareness of our brand and promote the services we offer. We offer a wide range of dental services and we are known for our 8 Signature Services. Our main sources of marketing are: Website, Social Media (Instagram and Facebook), Newsletters, YouTube, Reception media venues (TVs, posters, etc), Internal marketing and Word of Mouth. As a marketing manager, it will be your principle objective to ensure that all our marketing channels are constantly updated with relevant and fresh material and that all different sources are adequately tagged so we can effectively monitor which of our channels are the most successful. All of this marketing activity is to improve brand awareness and will allow us to get patients through the door and increase sales. Scope of work:

• Plan internal and external marketing projects.

• Monitoring and updating website.

• Writing blogs and uploading new material onto website.

• Providing monthly reports about website activity (SEO, Adwords and rankings)

• Monitoringandupdatingsocialmediachannels(Facebook,InstagramandYouTube. KIV Tik Tok). Providing monthly reports on social media activity.

• Posting fresh and relevant material onto these social sites.

• Monitoring and updating reception television marketing at all practices.

• Monitoring and updating email marketing campaigns.

• Providing fresh material to put into monthly newsletters.

• Gathering video and patient testimonials and uploading them on all above mentioned channels.

• Gathering patient stories and sharing on above mentioned channels

• Gathering Facebook and Google reviews and adding them to our website

• Liaising with all marketing teams to ensure we are receiving maximum bang for buck Promoting the business to other businesses and also patients (BNI, Wedding Fairs, Local business).

• Arranging practice open days to promote certain treatments eg Invisalign day, Sleep Apnea treatments etc.

• Working through Lifecycle marketing workflow.

• Reporting on where our patients come from.

• Reporting on monthly sales through marketing activities working together to Clinic Manager.

• Training staff about customer service, new offers and all marketing activity

• Creating video content to promote services, to educate the patients, showcase the dentists and clinic. Eg creating a video of how a crown is made, the many steps before it is cemented into the mouth.

• Working closely with Dentists, Managers, Treatment coordinators, DSAs and Directors to create a balanced and harmonious working environment at OSD.

If you are selected, you will be part of a great team working towards being a distinguished and respected dental practice in Singapore and the region. We look forward to welcoming you to our team.