Job Description

Responsibilities:

• Work closely with sales team and retail merchandisers to market, promote and sell EPH products in all channels, in particular, Popular Bookstores. Develop a marketing strategy in accordance with the overall company goals and vision.
• Prepare and manage a marketing plan for an intended product, service, idea or event.
• Help create and promote the overall brand identity of company.
• Be a vital force in the creation and distribution of all varieties of marketing materials.
• Present projects to clients and work with them to strategize and improve the material according to their needs.
• Plan, direct, and organize advertising and promotional campaigns/events.
• Conduct market research and competitors’ analysis to identify potential markets and suggest suitable promotions and marketing initiatives with the objective of increasing market shares and revenue.
• Provide status reports with statistics concerning current marketing projects and share post campaign analytics with sales and publishing team.
• Run campaigns across multiple social media platforms,
• Design and oversee ad layouts, write copy and content for marketing material.
• Attend marketing conferences and seminars as required
• Oversee and prepare marketing budgets
• Establish beneficial pricing strategies
• Foster and manage positive customer relationships
• Any other duties assigned by company

• Diploma/ Degree in Marketing, Business Management
• Minimum 2 years of relevant experience
• Strong written & verbal communication skills
• Meticulous team player with strong interpersonal and communication