Job Description

:
Retail & Digital

• Drive and execute all campaign and marketing initiatives across the entire customer funnel, from awareness to conversion to retention, with the key KPI of driving revenue and engagement.

• Study and analyze business and market trends, competitors, consumer behavior and revenue drivers and translate them into feasible marketing plan that generate revenue for the business.

• Track results and measure the performance and effectiveness of the promotions and campaign to proactively identify opportunities for revenue/engagement optimisation.

• Responsible for the development and execution of ATL and BTL campaigns for new product launches, public relations activities and event management of the company business.

• Assist in planning & executing events and photoshoots where necessary.

• Assist to manage SEM & Google Shopping Ads.

• Working closely with agencies to provide effective communication strategies.

• Work closely with the sales team to develop tactical consumer promotions, POSM creation to drive sales performance.

• Work closely with Visual Merchandisers and Graphic Designers to ensure in-store contents are aligned with marketing and promotional plans.

• Manage and allocate budget accurately.

Social Media

• Increase our social media followership and engagement and improve overall presence.

• Manage and oversee the execution of our social media strategies and campaigns across all major channels such as Facebook, Instagram and YouTube.

• Plan topline content for campaigns and drive brand engagement on social media.

• Measure and analyze social media activity with data-driven insights.

• Work closely with cross-functional agencies to develop and optimize social media, marketing and PR strategies with Influencers, brand ambassadors and celebrity collaborators.

Public Relations

• Coordinate press/ Influencer send outs (PR kits).

• Work closely with PR agency to strategize, create and execute events and campaigns with media and influencers.

• Analyse media coverage & social media buzz

Partnerships/Collaboration

• Manage and drive external partnerships - plan, support and liaise with external partners for collaborations and promotions to attain maximum brand exposure, leads and sales.

• Negotiate attractive partnership deals and ensure mutually beneficial partnership terms and creatives that are in line with business objectives and strategy.

Job Qualifications:

• Bachelor degree in Marketing/ Business Administration/ Digital Media or other related field.

• Min 2 years experience in marketing or a similar position.

• Meticulous, with an eye for detail

• A good team player with excellent interpersonal and communication skills in both English and Mandarin as there is a need to liaise with mandarin speaking stakeholders and vendors

• Good understanding of Above and Below the Line Marketing that includes TV/Radio Advertising, Social Media Advertising, Digital Marketing, Influencer Marketing and Retail Marketing,

• Experience of planning and executing marketing campaigns is a plus.

• Strong project management skills with the ability to multi-task and perform under pressure to meet tight deadlines.

• Proficiency in MS Office, basic knowledge of design software (preferred but not mandatory)

• Self-starter with pride in personal & company performance

• Able to work in a fast-paced environment

Interested and suitable candidates, please send your resume and portfolio to hrenquiry@osim.com.sg.

We regret that only shortlisted candidates will be notified.