Job Description

About the role: The Marketing Executive’s primary focus is to support the country’s business objectives through marketing and communication objectives. The Singapore team works closely with the global marketing and communications team and also with the regional marketing and communications head on aligning global programmes with local initiatives and objectives. Job Responsibilities

• Support demand and lead generation activities and marketing campaigns that are geared to manage various stakeholders while also creating revenue opportunities. This includes the planning and execution of company-hosted seminars, events, third-party events, digital marketing solutions and others.
• Work closely with sales and operations in execution of programmes which are aligned with our go-to-market strategy and goals.
• Measure the effectiveness of marketing campaigns and activities, using established metrics to show lead and revenue contribution
• Support marketing lead on the optimisation and localisation of global content and campaigns across channels – social, digital, events, third-party, etc.
• Digital Marketing: manage digital channels, create digital campaigns, curate or localise relevant content, manage editorial calendar and data analytics.
• Content Curation: across platforms and modes which includes and are not limited to digital media, intranet, website, co-development of study or training materials, thought leadership projects and studies.
• Campus outreach: manage relations with schools, student associations and career offices
• Manage corporate communications activities and internal communication channels.
• Manage job boards vendors, stakeholders, administration and analytics.
• Responsible for vendor management, procurement and finance admin for marketing projects.
• Support exciting Global projects such as CEO for One Month

• Degree in Digital/Marketing/Communications/Mass Communications.
• At least two years of marketing experience in Marketing or Communications.
• Good command of English.
• Industry knowledge highly recommended
• Strong and proven digital marketing and analytical skills
• Ability to support marketing tactics, content development as well as drive lead generation, conversion and retention.
• Prior experience in event management, content development and/or development of campaigns will be beneficial.
• Organised, willing to learn, pro-active and result-oriented.
• Comfortable with learning new technologies and willing to go the extra mile when required.