Keep up to date on key market trends, consumer insights, and competitors to better understand current F&B landscape
Plan out quarterly marketing activity and mechanics as per marketing channel
Liaise with Accounts on Marketing budget
Manage the social media content (visual and written) for Malaysia; Support Founder with design needs for Singapore
Draft monthly and ad-hoc press releases; Maintain up to date media contact list for both markets
Collaborate with senior management and other teammates to align our internal goals with new and existing partner relationships.
SALES
Drive non-retail revenue stream, i.e., ecommerce/delivery, corporate catering, events, partnerships, and eventually building out distribution accounts to achieve monthly sales targets.
Identify and source partnership opportunities through various lead generation activities including inbound lead follow-up and outbound cold calls, emails and client visits.
Create a systematic, process-driven approach to partner research, outreach, and relationship management.
Create effective sales materials or presentations, making it easy to communicate our product offerings and key positioning to close business deals.
Build out ecommerce and fulfillment processes for Malaysia; Liaise with Operations Manager with ecommerce fulfillment.
Optimize sales funnel and utilize paid and organic online marketing channels to drive traffic to our ecommerce website (SEM, SEO)
EVENTS / PARTNERSHIPS
Forecast, measure, and report the results of various projects with partners, including co-created and/or co-branded content promotions, lead sharing, and/or event partnerships.
Manage all on the ground activations from contracts, prep, set-up, to payments for Singapore
Liaise with Events Coordinator on secured events/off-line activations ensuring quarterly activity achieves monthly sales targets for Malaysia. Support as needed to drive revenue and brand awareness.
GENERAL
Deliver a great experience to our partners - you will represent our brand and be our partners’ liaison internally.
Build a strong positive team culture
Requirements
Passionate about working in food & beverage, health, or desserts!
Experience influencing key stakeholders both internally and externally.
Proactive with strong organizational, written and verbal communication skills.
Good eye for detail and some design experience.
Who we are
Kind Kones is an all-natural vegan ice cream scoop shop. The concept is built around the belief that eating food made from unprocessed ingredients that also cater to a range of allergen sensitivities can have a significant impact on a person’s well-being and attitude.
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