Job Description

The Marketing Executive supports the development and execution of the offline, online and social marketing plans. In addition, he/she assists in evaluating the effectiveness of marketing communication plans and any adjustments that are needed to these plans. He/She supports the basic intent of increasing brand awareness, generating leads, converting sales as well as fostering customer loyalty. He/She is creative, resourceful, able to work under pressure within tight deadlines and possesses good interpersonal and communication skills.

ROLE RESPONSIBILITIES

• Monitor new market trends, business opportunities and market segments in global and local landscape
• Generate design concepts and ideas for marketing campaigns and communication materials
• Evaluate emerging technological changes for adaption of marketing activities
• Select offline platforms or traditional media in support of marketing campaigns
• Implement offline marketing activities
• Plan and implement contents for print, broadcast, outdoor media roadshows, in-store sales promotions and/or events
• Monitor marketing activities effectiveness
• Select social platforms in support of marketing campaigns
• Produce contents for web, blogs, vlogs, e-newsletters and/or digital platforms' requirements
• Review and handle comments on social media platforms
• Use social media tools and techniques for a range of marketing activities
• Monitor expenses and adhere to budget allocations

• Possess Diploma/Degree in Marketing, Mass Communications, Business Administration or equivalent
• At least 2 years of relevant experience
• Good command of spoken & written English
• Team player and can work independently
• Possess good knowledge on social media marketing trends