Job Description

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• Responsible in building and maintaining an effective campaign delivery and lead management strategy to accelerate demand and lead generation as well as pipeline conversion
• Work cross-functionally to identify customer segments to conceptualize, develop, design, and implement personalized campaigns and marketing automation programs from creation to analysis and reporting
• Leading set-up and configuration of data-driven campaigns using Eloqua to ensure deliverability, orchestrating effective customer journeys, audience segmentation, lead scoring, lead nurturing and data analysis
• Work with team members to complete A/B tests for email campaigns and landing pages
• Manage lead lifecycle, lead scoring, lead nurturing
• Responsible for the effective management of the lead qualification, tracking, dissemination and reporting process
• Collaborate with IT, sales operations and external agencies to ensure data integrity of the marketing automation platform
• Work closely with IT and sales operations to identify integration requirements between marketing and sales platforms
• To identify marketing/sales analyses report requirements to lead/ inform marketing campaign performance and work with the wider marketing team to optimize marketing efforts
• Lead 3rd party marketing automation and system integration agencies
• Supervise and report on competitors’ activities for PA Infrastructure
• Work closely with PA Infrastructure marketing to project lead marketing campaigns
• Track marketing performance and prepare weekly / monthly marketing reports for management’s review

• Ideally a bachelor’s degree in Marketing or equivalent.
• At least 3 to 4 years of proven coordinated marketing and campaign execution experience.
• Strong solid understanding of full-funnel marketing.
• Strong working knowledge & hands-on experience with segmentation & marketing automation tools (preferably Eloqua).
• Proficient with handling and optimizing marketing automation processes.
• Experienced knowledge of database management concepts and standard methodologies..
• Excellent communication skills & English proficiency, both written and verbal.
• Strong project management skills.
• Capable of handling multiple tasks with challenging priorities under minimal supervision.
• Able to think critically and strategically, and exercise independent judgment and discretion.
• Strong analytical skills with the ability to make inferences from various data sources and draw significant insights to support data-driven decision-making