Job Description

Responsibilities: Ability to write clear, compelling copy that best embodies the CRU brand. Edit and proofread copy as needed. Collaborate with designers, events and PR agencies on marketing projects. Experiment with a variety of organic and paid acquisition channels such as content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis. Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Helps to design, build, and maintain our social media platforms such as Instagram/Facebook etc. Ability to measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Collecting data on consumers, competitors and marketplace and consolidating information into actionable items, reports and presentations. Analyze consumer behavior and create email and advertising campaigns accordingly Assist in ad hoc duties from time to time. Basic photography knowledge - able to take good photographs using a camera and have good photo editing skills.Requirements: Knowledge of online content strategy and creation Excellent command of English and ability to adapt to the brand's tone of voice Strong writing, editing, proofreading, communication and presentation skills Proficient in Microsoft Office (Word, Excel, Powerpoint) and Canva Diploma or BSc/BA in Marketing, Business, Communications and Arts 1-2 years of marketing experience
Not Specified