Job Description

The Marketing Executive will support the design, development and implementation of annual marketing strategies for the hotel, as well as the optimisation of available resources to achieve the hotel\xe2\x80\x99s revenue and branding objectives. These include and are not limited to designing the hotel\xe2\x80\x99s collaterals, photography, positioning the Hotel, building brand awareness, hotel performance and competitive ranking, and generating revenue gains. Other responsibilities include achieving KPIs and demonstrating measurable returns on communication programmes.

The Marketing Executive will assist in enhance and maximize the profile of the Hotel through marketing, media, digital marketing, website content management, partnering with/ linking to key partner web sites, public relations and promotional partnerships.

Primary Responsibilities

Business Performance

• Execute integrated marketing communications plans. This includes determining communications and brand objectives, developing strategic initiatives and developing the message in accordance to hotel\xe2\x80\x99s mission and objectives

• Conceptualize, visualize and execute creative graphic design for both print and multimedia, internal and external marketing collaterals, that reflect the brand\xe2\x80\x99s image and style in order to drive hotel revenue

• Assist in photography for the hotel\xe2\x80\x99s products

• Ensure that the designs and collaterals are in accordance with the Hotel\xe2\x80\x99s corporate guidelines and direction. Marketing collaterals include, but are not limited to advertisements, collaterals, signages, flash pieces, electronic brochures and presentations

• Oversee and monitor the progress of all design projects, from conception to delivery, including maintenance of project files and archives, scanning, digital retouching, image editing, special effects, file manipulation and layout.

• Execute advertising plans with business objectives in mind, including selecting and developing appropriate messages for respective business segments

• Consult and collaborate with other departments in conceptualising and developing appropriate branding/tactical campaigns towards achieving business objectives.

• Assist in generating innovative and creative hotel promotional print and digital collateral in compliance with Pullman brand standards.

• Work closely with Corporate Office to ensure consistent application of brand guidelines throughout the hotel

• Manage the image library for the hotel and coordinate photoshoots and filming aligned with brand standards

• Manages and ensures accurate information is updated on all digital platforms, including; microsites, IPTV, brand websites and third-party platforms

• Ensures all areas related to the hotel\xe2\x80\x99s loyalty program Accor Live Limitless (All) and loyalty programs are well-coordinated and meticulously executed regarding promotions and events via EDMs

• Develop and manage a good local and international media network and strategies in order to enhance the brand image, heighten brand awareness and work towards specific measurable KPI\xe2\x80\x99s.

• Liaise with the AccorHotels\xe2\x80\x99 Public Relations team to secure media coverage, seek PR opportunities, manage media requests and obtain ROI insights on coverage

• Actively solicit opportunities with media and corporate partners with similar target audiences to develop mutually beneficial promotional opportunities

• Media monitoring, clipping and maintenance of media impressions library

• Conduct media site inspection and hotel tours when required

• Manage the hotel\xe2\x80\x99s database for promotional activities and maintaining the hotel\xe2\x80\x99s media library, videos and press coverage archives

• Provide marketing communications and administrative support to the team