Marketing Executive
Singapore, Singapore
Job Description
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The Marketing Executive supports the development and execution of the offline, online, and social marketing plans of RSI. In addition, he/she assists in evaluating the effectiveness of marketing communication plans and any adjustments that are needed to these plans. He/she works in a fluid and collaborative environment. He/she supports the basic intent of increasing brand awareness, generating leads as well as fostering customer loyalty. He/she is creative, resourceful, and able to work under pressure within tight deadlines and possesses good interpersonal and communication skills.
Major Responsibilities
1. Drive marketing campaigns
- Generate design concepts and ideas for marketing campaigns and communication materials
- Evaluate emerging technological changes for the adaption of marketing activities
2. Drive digital marketing campaigns
- Select digital platforms in support of marketing campaigns
- Implement digital marketing activities
- Produce content for web, blogs, vlogs, e-newsletters, and/or digital platforms
- Develop content for mobile applications and/or multimedia products
- Identify and develop relationships with bloggers and influencers
- Identify digital platforms to strengthen inbound marketing efforts for the organization and/or brand
- Evaluate emerging technological changes for the adaption of marketing activities
- Conduct keyword research, web-traffic monitoring, and web statistics reporting
3. Drive social media marketing campaigns
- Select social media platforms in support of marketing campaigns
- Implement social marketing activities
- Plan content for social media platforms
- Produce content for web, blogs, vlogs, e-newsletters, and/or digital platforms
- Review and handle comments on social media platforms
- Use social media tools and techniques for a range of marketing activities
4. Drive offline marketing campaigns
- Select offline platforms or traditional media in support of marketing campaigns
- Implement offline marketing activities
- Plan content for print, broadcast, external media roadshows, internal sales promotions, and/or events
- Implement content for print, broadcast, external media roadshows, internal sales promotions, and/ or events
- Monitor offline marketing activities\' effectiveness
5. Implement communication plans
- Develop communication materials
- Implement crisis management action plans
- Review external communication platforms and channels
6. Perform public relations activities
- Comply with social, ethical, legal, and regulatory parameters and guidelines for public relations activities and social media platforms
- Produce, receive, and act on public relations business communication
- Implement public relations activities
- Maintain public relations communication with external stakeholders
- Implement crisis management action and communication plans
7. Manage budget
- Monitor expenses and adhere to budget allocations
- Administer acquisition and payment processes
- Engage in cost-saving efforts
Work experience Candidates with at least 1-2 years of work experience in Digital Marketing, Social Media Marketing, and Content Creation or equivalent are preferred. However, those without work experience are welcome to apply
Training/Education Diploma graduates in Digital Marketing, Social Media Marketing, and Content Creation or equivalent from an accredited institution are preferred
Technical Skills Microsoft Office Adobe Photoshop, Adobe Illustrator Canva, CapCut Facebook, Instagram, LinkedIn, Twitter, TikTok
Other Qualities Multi-tasker, excellent communicator, team player, detail-oriented, meticulous, well-informed, and compliant with respective regulatory terms and conditions
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Job Detail
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Job IdJD1302869
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned