Job Description

Responsibilities

Plan and implement marketing strategies and plans in order to meet the company objectives. He/She needs to manage all the marketing activities of the assigned brands, with thorough understanding of the market situation/consumer needs and implement strategies/plan alternations as needed.

• To develop, plan and execute all branding and marketing plans/programs to achieve a set of business goals and strengthen brand equity
• To manage the campaign budget to deliver all the marketing activities, ensure timely evaluation and efficiency against marketing investment
• To manage equity communication and ensure consistency on the articulation of equity\'s desired image and position including all consumers touch points such as instore design/POP, above-the-line communication, public relationship activities, social media and all owned media platforms
• To develop a strong Integrated Marketing Plan with innovative touch points to reach and persuade target consumers with messaging based on brand positioning and strategy
• To conduct pre and post evaluation of brand and product performance to generate new product ideas and identify growth drivers of the brand
• To collaborate with cross-functions, on development and implementation of marketing programs including portfolio/pricing strategy and menu management, customer loyalty programs, balancing financial objectives and customer satisfaction/feedback
• To drive and manage marketing projects, new product development and other initiatives
• To ensure the coordination with media and printing vendors on PR, press release and promotion related materials are timely and the marketing/promotion materials are in high quality

Requirements

• Degree holder in Marketing, Business Administration or related disciplines
• Minimum 3 working experience in advertising, marketing communication in F&B or retail industry
• Self-driven with can-do attitude and ability to deliver quality output
• Result-oriented with strong business acumen and numeric sense
• Excellent interpersonal and communication skills
• Interest working in the dynamic team and passionate about Japanese Culture
• High proficient in MS office particularly Excel & Powerpoint

Work location/environment

• Buona Vista
• 5 days per week

Additional Information

Career Level

Junior Executive

Qualification

Not Specified

Years of Experience

2 years

Job Type

Full-Time

Job Specializations

,

Company Overview

Genki Sushi Singapore Pte Ltd is the first conveyor-belt sushi joint in Singapore. Currently, we have 18 stores located in Bugis+, City Square Mall, Chinatown Point, Compass One, Hillion Mall, Junction 8, Jurong Point, Ngee Ann City, Nex, Northpoint City, Orchard Central, Plaza Singapura, Suntec City, Tampines Mall, United Square, VivoCity, Westgate and Waterway Point. There is more to come including a semi fine dining Japanese restaurant.

Additional Company Information

Registration No.

201100057G

Company Size

201 - 500 Employees

Average Processing Time

17 days

Industry

Food & Beverage / Catering / Restaurant

Benefits & Others

Dental, Medical, Meal Allowance, Uniform (for ops team), Shift hours (for ops team)

Specific Location

Buona Vista

Company photos

Singapore Post