Job Description

At Konecranes, we believe that great customer experience is built on the people behind the Konecranes name - people committed to providing our customers with lifting equipment and services that lift their businesses. Everything we do, we do with passion and drive.

We believe diversity drives business success and is the foundation for our growth. We welcome different backgrounds and skills that enrich our community and we promote a place where we can ALL be ourselves. This is what makes Konecranes a unique place to work.

About the Role:

Coordinate promotional campaigns and marketing-related activities for the company to achieve business objectives and targets. This includes implementation of marketing plans, customer satisfaction surveys, branding strategies, product promotion and development, etc. for the purpose of enhancing the overall image of the company and Group.

Main Responsibilities:

• Coordinate with Regional Marketing Manager to conduct customer satisfaction surveys as per agreed instructions and timelines to assess our service standards rendered, brand positioning, etc to increase awareness and take corrective measures to improve customer satisfaction and market position. This includes the analysis of findings and preparation of summary report for management information and follow-up action if required.
• Maintain and provide suitable and updated content for website services, product leaflets, marketing materials, etc within allocated marketing budget to maximize marketing communication and enhance company\'s image.
• Organize the distribution of marketing materials such as company newsletters, brochures, leaflets, posters, corporate giveaways, etc to various stakeholders such as customers, principals, suppliers, member companies and colleagues to build and maintain relationship and goodwill. This includes liaising with designers and printers if required and coordinating for order of items, monitoring of delivery and safekeeping of stock.
• Prepare company profile presentations and accreditation requirements as and when requested by front liners to enhance and support their sales pitch during external meetings with customers and stakeholders.
• Coordinate with relevant departments in organizing and participating in planned marketing events periodically such as sales campaigns, product exhibitions, seminars, etc to increase public awareness of company products and services and help achieve marketing objectives and targets.
• Contribute articles on accomplished and noteworthy projects for publishment in Window to raise awareness and company\'s public profile. This includes organizing photo shoots and selecting appropriate photos for the articles contributed.
• Maintain and update customer information such as company addresses, contact numbers, email addresses, etc to ensure that records are always up to date for the purpose of doing mass mailing, etc.
• Coordinate with Sales Division and assist in monitoring competitors\' activities, analyzing and investigating price, demand and competition and compiling financial and statistical information for management information as and when requested to do so.
• Develop and localize social media content and visuals using available tools to enhance brand presence and engagement across various platforms.
• Generate leads through effective marketing campaigns and initiatives, ensuring alignment with sales objectives and collaborate with the sales team to ensure seamless lead management and follow-up processes, maximizing conversion rates and revenue opportunities.
• Forward and record incoming inquiries promptly and accurately, ensuring timely responses and maintaining a comprehensive record of customer interactions.
• Ensure that procedures implemented in the area of marketing are recorded and carried out in accordance with policy guidelines so as to ensure compliance.

Job Requirement:

• Minimum Diploma or Degree in Business Administration, Marketing, or related field.
• At least 2 - 3 years\' experience in a marketing role.

Benefits:

• Annual leave
• Medical and Insurance coverage

Why Join Us:

We pride ourselves on having a broad portfolio of customers who operate across multiple industries. If you\'d like to learn more about what our colleagues say please visit https://www.konecranes.com/careers/meet-our-people
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Konecranes, Inc. and its affiliates will not accept resumes from external recruiters or agencies without a Service Agreement and Agency Portal submission. Any resumes sent without a Service Agreement and Agency Portal submission with Konecranes, Inc. are void of any fees and free for internal use. Applicable Konecranes data protection obligations are the responsibility of the agency.

Konecranes is a world-leading group of Lifting Businesses\xe2\x84\xa2, serving a broad range of customers. We are truly a global company with 16,900 employees at 600 locations in 50 countries. For over 80 years, we have been dedicated to improving the efficiency and performance of businesses in all types of industries. We believe that sustainable growth is a result of a strong responsible performance. Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Other Protected Category.

Konecranes