Job Description

Our client is a leading out-of-home media company with a strategic focus on airport and metro line advertising. They are also one of two out-of-home resources companies operating in the metro lines segment in Hong Kong.

Founded in Hong Kong with the international perspective, they have established an extensive network in over 30 major cities throughout the Greater China Region riding on over 25 years of expertise and reputation. Their media resources include:

• 31 airports (including Sanya Phoenix International Airport Terminal 2, Hainan) with exclusive concession rights for mainstream media resources;
• 19 metro lines where we have exclusive rights for mainstream media resources;
• Exclusive concession rights of High Speed Rail (Hong Kong Section) West Kowloon Station;
• Exclusive concession rights of the artificial island in Zhuhai on the Hong Kong-Zhuhai-Macao Bridge;
• Over 300 billboards and building solutions in Greater China.

• Digital Marketing
• Social Media engagement
• Minimum of 2-3 proven years of experience in a marketing or multimedia-related role

The Job

You will be responsible for :

• Creation and execution of marketing campaigns including company branding, online content strategy, social media campaigns etc.
• Copywriting for online and social media content such as articles/blog posts and marketing messages
• Visual asset design/creation and image content creation including editing of sales dec, images, landing pages, EDMs, etc.
• Continuous review and active management of the website and all digital assets
• Daily Social media and community engagement activities including prompt communication and handling of feedback
• Design and drive strategic content marketing initiatives such as content planning, development and optimization across different online and social media channels and digital touch-points
• Support internal operations, business development, corporate service, and sales team to develop strategic and tactical content
• Regular lead and performance tracking and reporting during and post-marketing campaigns
• To complete the task given within the agreed deadline
• Other miscellaneous administrative jobs including ad-hoc office operations and functionality

Ideal Candidate

• At least an \'A\' Levels or equivalent education is required. Diploma or degree in business, marketing or multimedia-related disciplines will be advantageous for the applicant
• Candidates with minimum of 2-3 proven years of experience in a marketing or multimedia-related role will be preferred
• Good understanding and proficiency in the usage of various social media/digital marketing channels such as Facebook, Twitter, Instagram, LinkedIn, forums, GDN, SEM, SEO, etc. is a must
• Experience in transit media and OOH marketing is an advantage
• Creative with the ability to persuade through copywriting
• Proactive and task-driven with a positive attitude
• Independent and hands-on
• Excellent written and verbal communication skills
• Results-oriented

Ref: NBMMYXG1J1

Application Instructions

Apply this role at

Agent Note This position is posted on behalf of a client by a third party agent.

InternSG