Job Description

:

Industry: HVAC Industry

Location: Changi

Working Hours: Monday - Friday, 8.30am-6pm

Basic + AWS + VB

As a Marketing Executive, your role is to support the Marketing Manager to plan, coordinate, and execute marketing strategies to promote products, services, or the overall brand of the company. You will work closely with the marketing team, sales team, and other departments to achieve the organization\'s marketing goals.

Job Responsibilities

• Support the Marketing Manager to develop and implement marketing plans and strategies to reach target audiences and achieve business objectives. This includes analysing market trends, conducting competitor research, and identifying opportunities for growth.

• Plan, execute, and monitor marketing campaigns across various channels, such as digital advertising, social media, email marketing, content marketing, and traditional media.

• Ensure brand consistency and enhance brand awareness through effective branding and messaging across all marketing materials and platforms.

• Conduct market research to understand customer needs, preferences, and behavior. Use insights to inform marketing strategies and improve product positioning.

• Collaborate with sales, applications, and product teams to create compelling and engaging content that aligns with the brand\'s messaging and resonates with the target audience.

• Work on lead generation efforts to acquire new customers or clients and optimise conversion funnels to maximise customer acquisition.

• Measure and analyse the performance of marketing campaigns and initiatives using various tools and metrics to derive actionable insights and optimise marketing efforts.

• Work closely with cross-functional teams such as sales, product, and applications to ensure marketing strategies align with overall company objectives.

• Plan and execute marketing events, trade shows, webinars, and promotions to drive brand awareness and engage with customers.

• Utilise CRM tools to manage customer data, segmentation, and lead nurturing processes.

• Coordinate and manage PR activities, including press releases, media relations, and crisis communication, to maintain a positive brand image.

• Prepare regular reports on marketing performance, present findings to stakeholders, and provide recommendations for continuous improvement.

Job Requirement

• Diploma/Degree in Marketing, Business, Mass Communications, Advertising/Media or other relevant field.

• Minimum of 1 - 3 years of marketing experience.

• Proficient in social media marketing and content strategies.

• Solid knowledge of social media platforms and data analytics tools (Google Analytics).

• Ability to take initiative and work independently.

• Proactive and creative/strategic thinker.

• Meticulous, good interpersonal and communications skills

• Able to handle stress and tight timeline submission.

• Knowledge in Photoshop, Illustrator and/or Canva are a plus.

Please send your updated cv to jingyee.lim@peopleprofilers.com

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

We regret that only shortlisted candidates will be notified

EA Personnel: Lim Jing Yee, Lena
EA Registration No.: R1872533

People Profilers Pte Ltd
20 Cecil St, #08-09, PLUS Building, Singapore 049705
EA Licence Number: 02C4944
Tel: 6950 9755

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People Profilers