Job Description

& Requirements The incumbent will develop, implement, and execute digital and retail marketing projects, optimizing sales conversion.

Social Media Management

• Create and manage all published content (images, video and written) on social media platforms such as Facebook, Instagram, Tiktok
• Source and manage KOL influencers on advertorials and campaigns
• Ensuring timely updates for social media postings
• Develop a comprehensive understanding of the social media space and any updates or trends relating to our industry
• Work with our Brand Manager to plan and develop our digital strategy & timeline

Retail Marketing

• Designing marketing communications and collaterals for in-store promotions
• Assist in in-store display set-up, tear downs during new launches, exclusive campaigns etc
• Plan and develop our retail marketing timeline including any upcoming partnerships & collaborations

Public Relations and Event Management

• Preparing event marketing collaterals, ie. Brochures, eDMs, advertisements
• Plan and execute branding campaigns such as roadshows, makeup demos etc
• Sourcing of sponsors and suppliers

Ecommerce-Marketing

• Basic Website Maintenance - Preparing artwork, write-ups of new products
• Managing SEO/SEM related tasks
• Design and Maintenance of E-Commerce Platform
• Proposing & implementing digital marketing campaigns on platforms such as FB, Ticktok, Google
• Track, measure & report on our digital marketing campaigns

Job Requirements

• Working Knowledge of Photoshop/Illustrator/Powerpoint/Excel/Video Editing tools
• Meticulous and Keen eye for detail
• Good Organizational Skills to plan and execute marketing calendar
• Experience in setting up and optimizing SEO/SEM
• Innovative and able to generate fresh ideas
• Must be a team player and able to multi-task
• Keen interest in the beauty cosmetics industry
• Diploma/Degree in any field, with or without experience