Job Description

MARKETING EXECUTIVE Full-time | Singapore (Hybrid) About the Job Think Tank Studio will prioritise Singaporean, Singapore PRs, as well as applicants with a current right to work in Singapore (without needing a visa). Before you go further, ask yourself if you’re someone who is passionate about youths, education, and Singapore. Think Tank Studio is an independent creative content studio that prides ourselves in helping youths make better sense of our complex world. If this sounds like a mission you want to be a part of and the work you want to do, read on. As Marketing Executive, you will directly support the branding, marketing, and end-to-end engagement efforts across the various magazines we publish. You will also work closely with the leadership team to build up the branding and marketing capabilities for Think Tank Studio. The ideal candidate we’re looking for is a self-starter, who can independently manage digital marketing campaigns, possesses a good understanding of social media platforms and SEO marketing, and is able to analyse data to strategically build brand value for Think Tank Studio. Our daily grind is full of creativity, conversations, and the occasional dash of chaos. Apply only if you are comfortable with change, can think on your feet, and want to inspire and be inspired!

Key Responsibilities Brand Strategy

• Support the creation of a brand strategy for the magazines
• Research and test user responses to the brand identity of the magazines
• Create brand guidelines for the magazines
• Manage the existing magazines’ e-commerce websites: ensure information is accurate and updated, oversee website development, ensure proper tracking and reporting for data analysis, co-create content and copies for the websites

• Support end-to-end marketing strategies for the magazines that drive reach and awareness into conversion and engagement
• Research and conceptualise marketing campaigns to generate sales for the magazines (e.g., user workshops with teachers/students)
• Independently execute campaigns and activities
• Manage engagement across marketing channels online and offline, incorporating the best practices in SEO and community engagement
• Create and maintain content calendars on social media with relevant and targeted social assets aligned with the magazine’s branding

• Minimally 1 to 2 years of relevant experience in marketing or branding. Prior experience in design/content studios, and marketing/brand agencies are favourable.
• An undergraduate degree from an accredited university, preferably in Marketing / Business.
• Native level written and spoken English.
• Excellent writing, proofreading, and critical thinking skills.
• Problem solver with strong interpersonal skills.
• Willingness to take ownership and demonstrate initiative related to improving branding and marketing for Think Tank Studio.