Job Description

Description

Location: MBFC Tower 3 (Raffles Place)

Working hours: 9am -6.30pm / 8.30am - 6pm (M-F)

12 Months Marketing Executive

Job Summary:
We are looking for a skilled and experienced Marketing Specialist to join our team on a contract basis. The successful candidate will be responsible for managing and executing tactical campaigns using behavioural data AI and launching a gamification channel to increase customer engagement, manage expenses and increase product penetration for consumer financial products.

Responsibilities:
1. Work closely with the product team to understand the consumer banking products and their target audience
2. Develop and execute tactical campaigns using behavioural data AI to target the right customers with personalized messages
3. Collaborate with the design team to create engaging and visually appealing campaign assets
4. Analyse campaign performance and provide regular reports to stakeholders, making data-driven recommendations for optimization
5. Launch a gamification channel to increase customer engagement, manage expenses, and increase product penetration for consumer financial products
6. Monitor the gamification channel performance and provide regular reports to stakeholders, making data-driven recommendations for optimization
7. Work closely with cross-functional teams to ensure campaigns and gamification channels are aligned with overall business goals and objectives
8. Communicate campaign updates and results to internal and external stakeholders

Requirements:

• Bachelor\'s degree in Marketing, Communications, or related field
• 3+ years of experience in marketing
• Strong project management skills and the ability to juggle multiple projects simultaneously
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams
• Experience using marketing automation platforms and AI tools
• Strong analytical skills and the ability to use data to inform decisions
• Proven track record of delivering successful marketing campaigns that drive business results
• Detail-oriented and able to thrive in a fast-paced environment

To apply, please email your resume in MS Word format to jackieng@recruitexpress.com.sg indicating in your CV the following information:

Only shortlisted candidates will be notified.

Jackie Ng May Ying (R1104602)

Recruit Express Pte Ltd

EA No: 99C4599

Industry

Banking & Finance

Specialization

Marketing / Public Relations / Media / Advertising

Location

Central

Employment Type

Contract / Temp

Salary

S$2,601 - S$4,000 / mth
S$4,001 - S$6,000 / mth

To apply, please email your resume in MS Word format to jackieng@recruitexpress.com.sg indicating in your CV the following information:

Only shortlisted candidates will be notified.

Jackie Ng May Ying (R1104602)

Recruit Express Pte Ltd

EA No: 99C4599

Recruit Express