Job Description

:

• Collaborate with the MD and Leadership Team to craft and implement an inclusive cross-channel marketing strategy and annual plan for brand and product promotion.
• Formulate sector-specific marketing strategies for marketing materials Sports Optics, Home Cinema, and Timepieces, aligning closely with key performance indicators (KPIs).
• Lead marketing campaigns and brand partnerships, including collaborations with the Leica Akademie and Gallery, to foster brand enthusiasm.
• Develop and execute a communication strategy with the Public Relation agency to optimize audience engagement and maintain a consistent brand image.
• Strategize and execute 360-degree Go-to-Market launches, involving key stakeholders, to ensure brand uniformity across all channels.
• Establish and oversee brand partnerships for customer acquisition, increase brand awareness, and achieve CRM KPIs through campaigns across all channels.
• Manage Marketing, Gallery, and Akademie teams with a coaching approach, working with HR to ensure current and effective personal development plans.
• Take charge of planning, updating, and reforecasting the Marketing budget, analyzing risks and opportunities in P&Ls.
• Analyze market trends and target audiences, identifying opportunities and pain points to inform strategic decisions.
• Monitor competitor activities in the photographic, optics, home cinema, and timepieces industries to stay ahead.
• Actively participate in Sales & Operations meetings, ensuring accurate forecasting and effective stock management.
• Champion media relationships, both traditional and digital, while identifying new opportunities for brand exposure.

:

• More than 8 years of brand management and/or marketing experience in retail and/or FMCG industry
• Experience in consumer brand will be advantageous
• Good business insights to the industry and strong business acumen
• Good analytical skills, problem solver, self-starter with an entrepreneurial spirit
• Strong understanding of the P&L of the business.
• Excellent communication and presentation skills
• Proven track sales record in a target driven environment
• Strong people management experience with the ability to motivate, inspire, coach, and develop people.
• Meticulous with a strong analytical mind
• Creatively driven to think out of the box

HOW TO APPLY:

Interested applicants, please click on \xe2\x80\x9cApply Now\xe2\x80\x9d and provide the below details in your resume.

We regret only shortlisted candidates will be notified.

Trust Recruit Pte Ltd
EA License No: 19C9950
EA Personnel: Ding Xin Er
EA Personnel Reg No: R22106669

Company information

Registration No.

201935022Z

EA No.

19C9950

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