Job Description

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The Marketing team is essentially the face of TCL, and the key bridge of communication between TCL and our customers. It is here where ideas brim, where we jump straight hands-on to bring our brand to life. Exciting, fast-paced and full of change, the team is where go-getters are able to work hard and play hard, while taking on a key role in growing the TCL brand beyond where it is today.

As part of the marketing team, you\'ll have to assist with:

\xe2\x97\x8f Our weekly launches and the online operational work that it entails.
\xe2\x97\x8f Ideate and execute campaign and marketing initiatives across the entire customer funnel, from awareness to conversion to retention, with the key KPI of driving revenue and engagement
\xe2\x97\x8f Curate suitable social media content to optimise outreach and engagement on the relevant platforms.
\xe2\x97\x8f Explore alternative platforms that could potentially be viable for the brand to engage with our community and to improve brand presence.
\xe2\x97\x8f Craft personalised experience initiatives on our website

\xe2\x97\x8f Conceptualise and set up enhancements to our customers\' shopping experience, including AB testing variables, learning and improving implementation.
\xe2\x97\x8f Drive our content marketing strategy and efforts across all our touch points to drive engagement and conversions, including website, social media and email.
\xe2\x97\x8f Collaborate with the graphics team to create compelling visuals that align with our brand, enhancing our digital and offline visuals
\xe2\x97\x8f Improve our content marketing strategy across our social channels, including content creation and publishing
\xe2\x97\x8f Assist to put together and present performance reports. Run regular analysis on key metrics, and proactively identify opportunities for revenue and engagement optimisation
\xe2\x97\x8f Assist in planning & executing events and content shoots where necessary

Requirements:

We\'d love to hear from you if:

\xe2\x97\x8f Fashion excites you!
\xe2\x97\x8f You are naturally curious, and hungry to learn about new platforms, trends and skills.
\xe2\x97\x8f You are responsible, dedicated, independent, positive and collaborative.
\xe2\x97\x8f You want to be part of a team that\'s building a brand of tomorrow, one that\'s obsessed with the customer and providing the best-in-class experience.
\xe2\x97\x8f You are keen to drive change and love it! TCL is always changing, always growing, always improving, and we need like-minded individuals onboard.
\xe2\x97\x8f You are a critical thinker - quick on your feet and are always coming up with solutions on the go for any problem you meet with.

\xe2\x97\x8f You are a self-starter, proactive and extremely hands-on. You\'re willing and able to manage both the conceptualisation and execution from start to finish.
\xe2\x97\x8f You are not afraid and actually thrive in a fast-paced environment, and are excited to learn and take on new challenges daily.
\xe2\x97\x8f You are passionate about and personally up to date on the e-commerce and digital marketing landscape and emerging trends.
\xe2\x97\x8f Plus point: You\'ve had experience with the management and execution of Google Ads, Facebook Ads and Shopping Ads

Benefits:

As a member of the TCL family, we take care your shopping therapy needs!

You\'ll have access to:

• Early launch access for new arrivals
• Employee discounts

The Closet Lover