Job Description

Ready to Take on Today?

Aire (www.shop-aire.com), founded in June 2023, is a new consumer brand on a mission to break stereotypes around aging and encourage lifelong self-worth - starting with our flagship product - Aire Adult Pull Up Pants.

To date, we have shipped tens of thousands of pull-up pants across Singapore, are present online and offline with key retailers and healthcare providers such as Hao Mart, Pharmex Healthcare and more.

Our community is our motivation, and we regularly engage with partners like the People\xe2\x80\x99s Association with a focus on workshops and health events across Singapore. We have been featured on marquee platforms like CNA938 and are part of the prestigious SMU Incubator Programme.

We are just getting started, and 2024 promises to be a phenomenal year! We have a number of new partnerships launching in Q1, high profile initiatives in the pipeline for H1, and a real opportunity to positively impact the lives of hundreds of thousands of inspiring adults managing incontinence.

What sets us apart:

We are defining a \xe2\x80\x98new\xe2\x80\x99 category: CPG for seniors, which is often overlooked and underserved despite its huge impact and revenue opportunity.

We are leveraging best in-class principles from blue-chip MNC\xe2\x80\x99s like Unilever, Kraft Heinz and Diageo; Using strategy and agility to successfully compete with much larger enterprises - while resolutely retaining the humility that we started our journey with.

We are redefining brand playbooks in the silver space - close to a whopping 90% of seniors feel brands speak \xe2\x80\x9cat them\xe2\x80\x9d versus \xe2\x80\x9cto them\xe2\x80\x9d and we want to change that.

We put the customer first, and leverage technology to accelerate how we understand customers and our speed to market, making our flywheel unique

We deploy a global and diverse lens towards team building and partnerships

We are data-backed but human centric; we use data to pivot strategy, sales and marketing while upholding the human insight behind the numbers

Why join us?

Building culture ground up is both a dream come true and a responsibility we take very seriously. Culture can never be dictated, it must be created - and we firmly believe we *all* have equal say in it. Some of our values include:

Being a lifelong learner

Building relationships based on trust, not by following a handbook

Commitment to your work hinges on fulfillment in your personal life - we will never ask you to sacrifice one for the other

Communication doesn\xe2\x80\x99t have to be complicated, it just has to be clear and consistent

Learning is the process of making mistakes and correcting them

How we uphold our culture:

Unlimited PTO for full-timers: We believe in a culture of trust. It\xe2\x80\x99s that simple.

Performance reviews that inspire goals instead of fear :- Personal development plans for interns: you set your goals, we identify useful KPI\xe2\x80\x99s and opportunities to help you achieve them- Transparency in pay grade & negotiation opportunities for full-timers

Clear path to promotion and full time opportunities based on performance

Creating a safe space for management feedback based on your individual communication preferences

100% consensus on ways of working - we are all team players and how we work has to work for everyone

Learn & Share sessions: We encourage quarterly offsite days for our team to spend quality time with the senior community (through volunteering, activities or meet ups), and share and amplify their learnings





We are looking for energetic marketing talents who genuinely care about people and want to commit to delivering impact in the senior care category.

You possess a flair for marketing, as you are able to think both strategically and creatively (\xe2\x80\x9cleft brain\xe2\x80\x9d plus \xe2\x80\x9cright brain\xe2\x80\x9d).You are motivated to excel in your field; in return we can promise patience, expertise and active investment in your trajectory to a confident marketer with mastery of various cross-sector skills such as promotional calendar planning, brand focused art direction and performance marketing best practices.

You will be asked to keep up with industry trends and best practices, and encouraged to dig deeper into any findings that could further Aire\xe2\x80\x99s mission. You will have the opportunity to collaborate with our globally distributed team to brainstorm new ideas and campaigns, and to contribute your unique perspective to the development of marketing initiatives. This role is a precursor to joining us full-time. We will have an exhilarating 2024, and this role is for those with high ambition to make a mark while learning on the job.

This internship position reports to the Founder, who is based out of Singapore.

What to expect:

With direct mentorship from the Founder, you will be a part of the core team on strategy, planning, and campaign execution across customer, brand and performance marketing

You will contribute to conceptualizing marketing campaigns and creating social media content, work with stakeholders to have accountability on performance - and bring an ability to uncover strategic insights within the data

You will take ownership of specific pillars in the marketing funnel

You will perform market analysis and research

You will support key partnerships, marketing programs and relevant ad-hoc tasks as needed

We promise to do our best to create an environment where you feel comfortable asking questions, and asking for help when you need it. In return, we ask that you prioritize effective communication with your team as much as you do with your customers.

About the candidate:You are:

Aligned with our purpose that seniors deserve better consumer goods

Keen to build a portfolio in marketing and CPG

Comfortable building ground-up

Someone who understands that no two days are ever the same in a startup!

Someone with a \xe2\x80\x9cbias towards action\xe2\x80\x9d vs. a \xe2\x80\x9cbias towards perfection\xe2\x80\x9d

A great communicator (verbal, written, PowerPoint) and influencer

Numerically inclined, and a believer in the power of data to build credibility & pivot strategy

Able to create enthusiasm while pitching

Creative experience such as familiarity with design or video softwares such as Figma, Canva, and Capcut would be a strong bonus!

Application Instructions

Please apply for this position by submitting your text CV using InternSG.
Kindly note that only shortlisted candidates will be notified.This is a precursor to a full time role.

InternSG