Job Description

Morning was founded by two passionate individuals who were united by a common mission to bring finesse, convenience and quality, directly into the homes of coffee-lovers. We manufacture and sell premium coffee machines like the Morning Machine with advanced features brewing features, durability, and design aesthetics. To work with the machine, we developed a user-friendly mobile application that enables customers to remotely control their coffee machines, adjust settings, and personalise brewing options. To bring these all together, we launched an e-commerce marketplace offering a wide selection of coffee capsules from specialty coffee roasters from around the world.



Strategic Marketing

• Own and develop the brand, pricing, go-to-market strategies for existing and new markets, and contribute to evolving strategic think pieces.
• Identify business challenges and opportunities and take the initiative to develop new marketing strategies and approaches to address
• Ability to evaluate the performance of the company from an overall business perspective.

Product Marketing

• Generate and leverage market research and competitive analysis to develop market-specific GTM strategies.
• Work with product team to articulate the value proposition and product positioning that speaks to target audience segments.
• Define the overall content and communication strategy in line with best in class marketing principles and work closely with the content marketing manager to execute.
• Work with external agencies to develop creatives/campaigns and roll them out across identified channels.
• Develop market-specific partner playbooks and tools to drive sales via our B2B channels

Customer Relationship Marketing

• Review and optimise existing customer databases and architecture. Derive trends and insights to identify potential customer segments and opportunities.
• Review and develop customer communication journey and nurture paths with an objective to increase acquisition and loyalty.

Application Instructions

Please apply for this position by submitting your text CV using InternSG.
Kindly note that only shortlisted candidates will be notified.

InternSG