Job Description

Company: MMC Corporate

Description:

Welcome to Brighter!

Ready to be part of a company that is not only leading the market, but transforming in the most exciting way? In Singapore, we are a team of experts who believe in building brighter futures for our clients and community by redefining the world of work, reshaping retirement and investment outcomes, and unlocking real health and wellbeing.

At Mercer, we walk the talk:

• Voted #1 HR Consulting Company globally
• Recognized as Asset Consultant of the Year for 4 consecutive years by Asia Asset Management
• Named Best Employee Engagement Consultancy and Best Corporate Wellness Provider by Human Resources Online
• Great Package and Recognition Programs
• Energetic & flexible environment surrounded by supportive colleagues

We take care of our people and we pride ourselves in our diverse and inclusive workforce with our \xe2\x80\x9cpeople first\xe2\x80\x9d culture. We make sure our people are continually learning and growing, providing them with outstanding career development, on-the-job learning opportunities and financial rewards. Most importantly, we are committed to making your journey with us meaningful and fun.

In order to support our team and strengthen the growth of our APAC business, we are looking for a:

Marketing Leader, Singapore

What can you expect?

• The Marketing Leader, Singapore, supports the development and implementation of brand, social media, events and digital transformation to drive Mercer\xe2\x80\x99s business growth in Singapore. The Singapore Mercer business is an approximate USD$50m (annual) revenue market across the health, wealth and careers lines of businesses.
• To achieve this, the Marketing Leader will work closely with the Marsh McLennan Marketing Leader \xe2\x80\x93 Singapore, and the Mercer Marketing Leader, Asia, to plan, execute and measure the impact of strategic integrated marketing plans that drive demand generation and revenue growth. You will own marketing campaigns in Singapore and ensure they are executed seamlessly and tracked to drive performance.
• Critical to the role is an ability to effectively manage stakeholders in order to ensure marketing and brand strategies are supported by the business and deliver commercial outcomes. The ideal candidate will be collaborative, passionate, high energy, organized and detail-oriented. More importantly, the ideal candidate is eager to learn, and ready to roll up their sleeves to put plans into execution.

We will count on you to: Go-To-Market Strategy Planning

Design and execute the Go-To-Market (GTM) strategies to drive demand generation.

• Work with business leaders to design marketing strategies that will work best for Singapore and its lines of businesses.
• Leverage and distribute global and regional marketing campaigns, including materials that have relevance to Singapore.

Source, adapt and create appropriate content to support the content strategy/ roadmap, focusing primarily on Mercer branded websites and social channels.

Owned Channels Strategy

Develop and deliver the website strategy to drive demand generation. Manage and maintain as well as its e-commerce platform.

• Manage the CMS (Adobe AEM, Shopify) to ensure that the website is kept up to date and driving leads and direct sales to its e-commerce platform.
• Work with colleagues to set the strategic direction for the website, ensuring that they reflect the Mercer brand and is being used to maximum affect in supporting business and marketing priorities.
• Develop and manage Mercer\xe2\x80\x99s SEO and SEM strategy.
• Use copy writing and design skills to ensure that the websites provide a user experience that reflects Mercer\xe2\x80\x99s brand and customer value propositions.
• Keep up-to-date with the latest trends in online content and campaigning.
• Work with Singapore business leaders to create digital content that will support them in achieving campaign targets for engagement and qualified leads.

Leverage emailers to drive demand generation. Manage and maintain Singapore database and communications that are sent to this database.

• Work with campaign execution team to design and develop email communications on a regular basis to Singapore database.
• Ensure privacy laws are adhered to in Singapore.

Run and execute events to drive top of mind recall in Singapore.

• Work with business leaders to design and execute events in Singapore to drive exceptional brand experience for Mercer.

Paid Advertising Management

• Ensure Go-To-Market strategies are accompanied by robust paid advertising strategies including but not limited to LinkedIn, Google, YouTube.
• Ensure cost efficiency and effectiveness in ad campaigns.

Communications

• Working closely with communications team, plan and execute proactive communications plan for key initiatives for Mercer Singapore
• Provide counsel and work closely with communications team on reactive media requests

Monitoring and Improving

• Monitor the performance of the website as a marketing and sales channel
• Ensure you develop insights and that the website is continuously improved.
• Participate as the Singapore representative in global web operations group. Contribute to coordinated global site initiatives, partake in testing and attend global calls as required.

What you need to have:

• \xe2\x80\x98Digital & mobile first\xe2\x80\x99 mind-set individual with minimally 5 years\xe2\x80\x99 experience in a marketing role.
• Strong communicator and able to convey complex ideas in a clear, concise manner verbally and in writing and must be comfortable with business and technical discussions.
• Strong tenacity, flexible & resourceful to clear roadblocks, solving problems and maturity to manage stakeholders & external agencies and partners through effective relationships building, collaboration and influencing skills.
• Ability to think, plan and execute through self-motivation and independence navigating in a fluid and ambiguous situations and comfortable working on multiple projects simultaneously in an organized way.
• Experience with events management.
• Experience with communications and PR
• Experience with digital marketing channels and platforms including SEM, SEO, ad buys.
• Keen sense of curiosity and passionate about all things marketing.

What makes you stand out:

• Excellent communication and written skills in English.
• Strategic thinker with ability to take ownership, prioritise work, and meet deadlines with can-do attitude.
• Strong negotiation, presentation and analytical problem-solving skills.
• Highly motivated and a team player with good interpersonal skills.

At Mercer, we are as invested in creating brighter futures for our people as we are for our clients. Now is a great time to join a global organization that\xe2\x80\x99s leading on critical market issues. Welcome to Brighter!

MERCER

believes in building brighter futures by redefining the world of work, reshaping retirement and investment outcomes, and unlocking real health and well-being. Mercer\xe2\x80\x99s more than 25,000 employees are based in 44 countries and the firm operates in over 130 countries. Mercer is a business of (NYSE: MMC), the world\xe2\x80\x99s leading professional services firm in the areas of risk, strategy and people, with 76,000 colleagues and annual revenue of $17 billion. Through its market-leading businesses including , and , Marsh & McLennan helps clients navigate an increasingly dynamic and complex environment. For more information, visit . Follow Mercer on Twitter .

Marsh McLennan