Job Description

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The Company:

Fenergo is the leading provider of digital transformation, customer journey and client lifecycle management (CLM) solutions for financial institutions.

Its software digitally transforms and streamlines end-to-end CLM processes - from regulatory onboarding, data integration, client and counterparty data management, client lifecycle reviews and remediation, all the way to client offboarding.

Fenergo is recognized for its in-depth financial services and regulatory expertise (from a team of over 30 global regulatory specialists), community-based approach to product development and out-of-the-box rules engine which ensures financial institutions are future-proofed against evolving Know Your Customer (KYC), Anti-Money-Laundering (AML), tax and OTC derivatives-based regulations across 100+ jurisdictions.

Counting 100+ global financial institutions as clients, our award-winning CLM suite digitally transforms how financial institutions manage clients; from initial onboarding to KYC/AML and regulatory compliance, to data management and ongoing lifecycle KYC reviews and refreshes.

Headquartered in Dublin, Ireland, Fenergo currently employs over 850 people and has offices in North America, the UK, Poland, Spain, South Africa, Asia Pacific, and the UAE.

The Role:

The APAC Marketing Manager will be responsible for all online and offline marketing initiatives, campaigns and events in the APAC region.

You will create and execute marketing plans that deliver tangible results in collaboration with the Product and Marcomms teams, and in consultation with the local APAC Sales teams to ensure that we are targeting the right accounts in the right way.

You will own the Marketing Funnel for the APAC region, ensuring that we stimulate demand all the way through the funnel with quality leads and target each stage of the funnel with appropriate campaigns and deliver memorable marketing experiences that support our regional sales goals.

Duties and Responsibilities:
APAC Marketing Plans:

• Consult with the APAC Sales Team to determine the top accounts and the top initiatives that need to be included into an outcomes-driven APAC Marketing Plan.
• Outline what success looks like for this plan and define SMART KPIs.
• Own the Marketing Funnel for APAC region, ensuring the right quality and quantity of leads move efficiently through the funnel and is accelerated if required.
• Communicate results from this plan on a regular basis and present overall progress in monthly scorecards.
• Ensure all events and marketing campaigns are delivered on time and within budget, measure and report on their effectiveness.

Event Management:

• You will have direct ownership for all regional events, taking the lead for all regional events, webinars and roundtables for the APAC region. You will also collaborate closely with the Global Events team to deliver any global event that may be pertinent to your region.
• Evaluate all third-party events according to Fenergo criteria and outline what success looks like for each event.
• Attend relevant trade shows and events, delivering onsite management and decision making.
• Create an event plan for every event, webinar or roundtable that we invest in, outlining the key elements of the event, investment and KPIs that we want to achieve.
• Prepare a post-evaluation report on all event-related activities to determine if we achieved success and ROI for the event.

Local Digital, Content & ABX Campaigns: * Create, expand, and accelerate APAC sales opportunities through regional and account-focused marketing execution and managing marketing campaigns that promote our products and/or services, within marketing defined strategy.

• Produce various literature, signage, merchandise, and other materials to be used at field marketing events.
• Design, plan and deploy local campaigns for the APAC region, designed to stimulate demand generation for the APAC marketing funnel.
• Adapt digital and content marketing programmes to the needs of a regional sales team and deploy campaigns using all necessary digital channels.
• Create and deploy very tailored ABX campaigns for key accounts.
• Work closely with Sales team to identify buying committees and find ways in which to introduce them to the Marketing Funnel and increase their engagement on campaigns.
• Work closely with internal marketing teams to deliver localised and regional-specific press releases/case studies (Communications & Content Team), partner and customer marketing initiatives.

Cross Team Collaboration: * Collaborate with teams across Sales, Client Solutions, Product Marketing, Content Marketing, Digital Marketing and Partner & Customer Marketing teams to execute core campaigns that will deliver excellent results.

• Be an advocate for the sales region you support and help the rest of the marketing department understand their priorities.
• Document and share lead/customer intelligence with sales team.

Career Experience & Qualifications

• Degree in Marketing, Communications or relevant business area.
• 5+ years of Marketing experience.
• Experience working with Marketo and Salesforce.

• Previous experience delivering, accelerating, and expanding sales pipeline through marketing.
• Fluency in English. Proficiency in either Mandarin or Japanese desirable.
• Any experience in KYC/AML, Client Lifecycle Management or RegTech a bonus.

Skills & Knowledge:

• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• Exemplary communication skills. This role will require effective collaboration and coordination across internal and external stakeholders.
• Extremely detail-oriented and organised, and able to meet deadlines.
• Experience with supporting both direct sales and channel sales teams.
• Proficient in marketing automation and analytics features.
• Good content marketing skills.
• Good knowledge of digital marketing tactics and best practices.
• Experience organising local and regional events, webinars and roundtables.

Fenergo