Job Description

As a Marketing Manager for the APAC region, you will promote IBA Proton Therapy products and services. You will work closely with the Sales team to demonstrate IBA\xe2\x80\x99s market leadership in the region and maximize our market share in proton therapy. You will create a regional marketing plan including digital and in person campaigns targeting qualified prospects as well as the larger radiation oncology community to fill the sales pipeline. You report directly to the Regional Sales Vice President and dotted line to the Global Marketing Director Proton Therapy. You will join the Marketing Team composed of 4 Global Marketing Managers and 3 Regional Marketing Managers.

• You promote IBA\xe2\x80\x99s Unique Value Proposition and key differentiating messages in the competitive APAC landscape
  

• You work closely with the Sales Team to develop the marketing plan for the region, focusing on qualified prospects and countries
  

• You analyze competitors strategies and tactics and beat them
  

• You develop impactful targeted digital marketing campaigns to build awareness on proton therapy and promote IBA\xe2\x80\x99s leadership in order to fill the sales pipeline
  

• You support selected regional in-person events and congresses to promote IBA as well as proton therapy
  

• You support IBA customers and maximize their satisfaction to make them IBA ambassadors
  

• You leverage IBA Campus digital platform and maximize the impact of the IBA community
  

• You qualify the contacts database for your region and work with the CRM tool. (SalesForce and Pardot)
  

• You analyze market and business trends in the region and make strategic recommendations, aware of our competitive market
  

• You ensure and enhance a consistent branding compliant with corporate/other standards
  

• You manage relationships with suppliers, strategic partners and agents/distributors
  

• You manage the regional marketing budget