Job Description

Job Title:

Marketing Manager / Assistant Marketing Manager


(Performance & Outreach)

Key Responsibilities:

1. Growth Strategy & Lead Acquisition

Plan and execute performance marketing campaigns across digital platforms -- including SEM, paid social (Meta, LinkedIn), and email marketing -- with a focus on driving high-quality leads and measurable ROI. Support outreach-led offline avenues such as corporate wellness partnerships, health events, roadshows, and strategic community tie-ups. Continuously identify new channels and campaign formats to educate the public, raise awareness, build trust, and position the Group as the preferred solution for lasting relief.

2. Website & Funnel Optimisation

Work with internal teams and vendors to optimise the website for education, leads, considering user journey, and conversion funnel Work with content writers for content distribution across media Continuously A/B test landing pages, forms, and call-to-actions to improve website performance metrics

3. Outreach for Brand Awareness & Partnerships

Develop outreach strategies to engage corporates, communities, and online media platforms for joint branding opportunities Plan and support outreach activities such as health talks, sponsored articles, events, or partnerships that enhance brand credibility and reach

4. Retargeting & Conversion

Work with internal teams and vendors to re-engage existing leads through email marketing, retargeted ads, and lead-nurture campaigns Track and improve lead-to-patient conversion through CRM and automation tools

5. Analytics & Performance Tracking

Monitor, analyse, and report campaign performance across platforms Present insights on CPL (cost per lead), CTR, ROAS, and conversion performance to guide future strategy Drive continuous improvements using data-informed decisions

Requirements:

Degree or diploma in Marketing, Communications, Business, or related field 3-5 years of relevant experience in performance or digital marketing (healthcare/wellness industry a bonus) Good understanding of paid media platforms (Meta, Google Ads, LinkedIn), SEO/SEM, and analytics tools (Google Analytics, Meta Business Suite, etc) Experience in lead generation, conversion funnels, and retargeting strategies Strategic thinker with the ability to execute and multi-task in a fast-paced environment Excellent communication and copywriting skills for content-driven campaigns Comfortable with outreach, corporate engagement, and handling agency/vendor collaboration Salary and title will commensurate with experience

What We Offer:

Opportunity to make real impact in a growing healthcare brand Collaborative and fast-paced environment where ideas are valued Training and growth pathways for high performers

NOTE : Only shortlisted candidates will be notified