Determines annual and gross-profit plans by forecasting and developing annual sales. projecting expected sales volume and profit for existing and new products; analysing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
Plan, develop and execute marketing strategies that increase sales.
Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and promotion programs; developing field sales action plans. Manage all marketing activities for the company and within the marketing team
Drive and implement marketing online and offline campaigns with sales promotion and activities instore to achieve targets
Perform sales analysis and monitor results for product portfolios and promotion campaigns
Develop and curate marketing content and materials for PR, traditional marketing and digital marketing including video, photography, artwork design, visual merchandising
Manage the marketing events and exhibitions including the planning and execution of related logistics supports
Monitor and report on effectiveness of marketing communications
Work closely with external agencies such as PR, printers, designers etc to execute campaigns and new product launches
Monitor competitors\xe2\x80\x99 activities
Support our new international markets expansion and support the franchisees
Responsible for brand management and corporate identity consistency
Manage the company\xe2\x80\x99s marketing budget
Maintain effective internal communication to ensure that all relevant departments are kept informed of marketing objectives and activities
Perform other ad-hoc duties as assigned
Job Requirements:
Bachelor\xe2\x80\x99s degree in Business Marketing or equivalent
Minimum 6 years\xe2\x80\x99 experiences in FMCG, Retail or F&B
Strong analytical and project management skills.
Confident and dynamic personality.
Strong creative outlook.
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