Job Description

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About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Hong Kong SAR China and United States of America.

Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we\'re on the cusp of something great, where we\'re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There\'s a lot more work to be done with all of our exciting plans. So we\'re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

The role

You will be responsible for contributing to the overall brand strategy, telling our story in Singapore through brand campaigns and across digital and retail touchpoints for Love, Bonito. You will play a pivotal role in the development of Love, Bonito\'s brand in Singapore across all major platforms and channels, primarily, e-commerce site/apps, loyalty, social media, paid & organic marketing, events & activations. Reporting into the Country Director, you will play a key role in building our brand, driving performance and reaching out and connecting to as many women as possible.

You should have / be

• A passion for marketing and storytelling with a strong consumer instinct
• A passion and genuine interest in our brand and mission, and the ability to think strategically in a customer-centric, user-driven way
• Extreme ownership with a performance-driven mentality
• Data driven with strong business acumen and analytic skills
• Strong ability to problem-solve and think out of the box with solutions that are scalable, sustainable, yet most cost-efficient
• Strong project management skills with high attention to detail, multitasking and execution abilities
• Strong ability to effectively communicate, build strong relationships and influence stakeholders across all functions and levels.
• People-leadership skills with a keen ability and passion to develop and groom the members in the Singapore Marketing team

Main responsibilities
Brand Building

• Lead, create and execute compelling Singapore marketing campaigns, driving paid and non-paid marketing performance in order to attain our loyalty, acquisition, engagement and revenue goals
• Assist and support in the development and delivery of Global Marketing campaigns from goal setting, promotion mechanics, customers\' optimisations, to flawless program execution on all media channels and in-stores
• Be accountable to drive refreshing new content ideas through A/B testing, using a myriad of consumer touch-points from EDM, Out-of-Home, Social Media, Digital Marketing etc.
• Assist in approving and distributing all press related assets in Singapore, including press releases, products / new line pitches and media stories
• Lead weekly, monthly and quarterly performance analysis to measure performance and devise process improvements and translate results into actionable insights for the marketing team
• Manage the annual marketing budget and expenditure for maximum returns
• Build a solid network of strategic brand partners, key industry players, and vendors to continuously increase and grow market share

Leadership & Communication

• Manage, mentor and groom the Marketing Pillars in Singapore to improve and optimise Marketing operations with best-in-class standards and excellence: Campaigns, Social Media, KOL/PR, Partnerships, Digital Communications
• Work alongside Retail, Commercial and Customer Experience teams to maximise omnichannel marketing for new collections and features
• Collaborate with Social Team, Community Team and Retail Team to plan and execute community initiatives through driving offline events (including but not limited to press events/previews, influencer networking sessions and VIP events)
• Collaborate and steer Performance Marketing, Retail Marketing and CRM for Singapore
• Collaborate closely with the Creative Team to develop concepts for thematics and cross-channel campaigns

Requirements:

Qualifications & Experience

• Degree holder in Marketing, Advertising and/or Communication with 4 - 5 years of relevant work experience in marketing or communications with an omnichannel or direct-to-consumer brand
• Solid hands-on experience in delivering localised campaigns in line with budgets and commercial objectives in a leadership role, in critically short lead times.
• Familiar and fluent with marketing tools including Google Analytics, CRM, Snowplow

Benefits:

1. Flexible Work Arrangement

• Work from anywhere*!
• Hybrid work and adjustable hours - as long as present during our core working hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement for both our employees and their wives, Mental wellness support)
• Tailored coaching services for mental wellness

3. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us!)
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• Internal Referral programme

Love, Bonito