Marketing Manager

Paya Lebar, Singapore - Ang Mo Kio, Singapore, Singapore

Job Description


Responsibilities

  • Contribute to the development and execution of the marketing strategy
  • lan, develop and own the marketing strategy and year-long marketing plan
  • Develop and execute event and digital marketing strategies, including Content marketing, SEO/SEM, Email marketing, social media, and online advertising
  • Measure and report performance of all marketing channels and tactics, and assess against business goals.
  • Work with key stakeholders and subject matter experts within the business, to update and create new content, to raise awareness and consideration as a viable defence and public safety & security partner to customers.
  • Develop and implement an internal communications plan to engage staff via President messages and communications, business updates, contract wins, and also syndicate this across through channels including staff intranet, group-wide newsletters etc.
  • Data Analytics and reporting. Measure marketing performance to drive ROI, and generate reports on the performance of campaigns and marketing channels. Analyse key metrics and drive optimisation and actionable change.
  • Manage change management initiatives with key stakeholders
  • Budgeting:
Requirements
  • Candidate Educational Qualifications & Experience:
  • Bachelor\'s or Masters degree in marketing, business management, or communications
  • Relevant marketing certification(s) are a plus. For example, Google Analytics, Google Adwords Salesforce, Pardot, Marketing automation solutions, CMS etc)
  • Minimum 6-8 years of working experience in B2B or B2G marketing

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Job Detail

  • Job Id
    JD1345180
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Paya Lebar, Singapore - Ang Mo Kio, Singapore, Singapore
  • Education
    Not mentioned