Job Description

Job Title

Marketing Manager, Services and Installed Base

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow. But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most. The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.
In this role, you have the opportunity to make life better You will activate the service roadmap with a time horizon of 1-3 year for an innovative offering range with partly new functionality and technologies. Define proposals for the mid-term marketing strategy, translates the mid-term roadmap into concrete offering activation strategies and implement the medium-term business plans, goals and product roadmap. This role will also be a great opportunity to bring Marketing experience and Business Development capability to fruition.
You are responsible for Marketing

• Coordinate with global team on marketing content calendar and work with APAC Marketing Operations team to activate
• Monitor performance of digital marketing campaign and work on continuous optimization with Marketing Operations
• Support districts in all marketing initiatives (events /webinars) professionalizing content and delivery
• Drive Innovative projects e.g. Customer Success @ Scale, Website optimization to reduce bounce rate etc.
• Champion sales enablement initiatives to drive more integral and holistic approach across customer facing activities across districts
• Support the Business Marketing & Sales Leaders in our Health Systems businesses in the Business Market Combination (BMC) process – prioritizing customer segments, products, services, and solutions, with a focus on marketing enablers and marketing metrics
• Provide Market, Customer and Competitor Insights and Trends, and Usage and Attitude Insights regularly to the Business

Business Development

• Own end to end marketing planning and activation of Technology Maximizer across the region
• Build product awareness and coordinate trainings for local teams with the support of global
• Design and activate strategies with local Account Managers to achieve AOP growth (100% growth)
• Deploy sales enablement tools and ensure usage by Account Managers

To succeed in this role, you’ll need a customer-first attitude and the following

• Possess a Bachelor or Masters Degree
• 12 – 15 years of working experience with proven track record of formulating services marketing and sales strategies/concept, growing business propositions, and P&L management including revenue and margin management.
• Experience in marketing technology, in the healthcare domain, including localizing value propositions to unique customers and markets
• Strong customer focus and mindset
• Entrepreneurial and commercial thinking
• Independent and comfortable with ambiguity
• Ability to perform effectively in a complex matrix environment
• Strong communication and interpersonal skills,
• Having a LEAN Mindset

How we work at Philips There are three core ways that define our ways of working - embracing flexibility, being at our best, and impactful collaboration. We believe this enables us to deliver an outstanding experience to our customers and create the best place to work for people who share our passion. We know just how important direct interactions are and work is more engaging when we are more frequently face-to-face, and that we experience better collaboration which drives innovation. While we have many different types of roles across Philips most require a combination of in-person collaboration with colleagues and partners, usually at a Philips location, and individual focus time, which can be done remotely.
Why should you join Philips? Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you. Visit our careers website to explore what it’s like working at Philips, read stories from our employee blog, find information about our recruitment process and answers to some frequently asked questions.