Job Description

Key Responsibilities

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1. Marketing Campaigns & Promotions

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Assist in planning, executing, and monitoring marketing campaigns (online and offline). Coordinate seasonal promotions, product launches, and festive campaigns to boost sales. Manage marketing collaterals, POSM (Point of Sales Materials), and in-store displays.

2. Digital & Social Media Marketing

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Manage the company's social media platforms (Facebook, Instagram, TikTok, etc.) to build brand presence. Work with agencies/creators on content creation, influencer marketing, and online engagement. Monitor campaign performance and provide reports on digital metrics.

3. Market Research & Analysis

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Conduct market research on consumer preferences, competitor activities, and industry trends. Provide insights to support new product launches and promotional strategies. Track and analyze campaign ROI to optimize future marketing efforts.

4. Cross-Department Coordination

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Collaborate with R&D and Operations teams for product launch support. Work with Sales/Store teams to ensure consistent brand messaging at outlets. Coordinate with external vendors, media partners, and suppliers for marketing initiatives.

5. Branding & Customer Engagement

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Support activities that strengthen Juewei's brand image in Singapore. Assist in organizing events, sponsorships, or food fairs to increase brand visibility. * Handle customer engagement activities, feedback collection, and loyalty program support.