Job Description

A marketing manager

develops and executes strategies to promote products or services, aiming to increase brand awareness, attract new customers, and drive sales

. Key responsibilities include market research, campaign management, budget oversight, data analysis to measure performance, team leadership, and collaboration with sales and product teams to align with business goals.


Core Responsibilities

Strategy Development:

Create and implement comprehensive marketing plans that outline objectives, strategies, and tactics to promote products or services.

Market Research:

Conduct market analysis to understand industry trends, consumer preferences, and competitor activities to inform marketing decisions.

Campaign Management:

Oversee the planning, execution, and monitoring of marketing campaigns across various channels, including digital, social media, email, and print.

Budget Management:

Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve marketing goals.

Team Leadership:

Lead and motivate a marketing team, providing guidance, direction, and training to team members to ensure campaign success.

Performance Analysis:

Monitor and analyze key performance indicators (KPIs) and campaign results, providing constructive feedback to improve future marketing efforts.

Cross-Functional Collaboration:

Work closely with sales, product development, and other departments to ensure marketing efforts are aligned with overall business objectives.

Brand Management:

Ensure the company's brand image is consistently represented and strengthened through all marketing initiatives.
Key Skills


Strategic thinking and planning Data analysis and interpretation Leadership and team management Project management Strong communication and interpersonal skills * Proficiency with marketing tools and technologies