Job Description

We are seeking a driven and creative

Marketing Manager

to lead marketing initiatives across our growing mobile retail, repair, accessories, and trade-in business. The role involves developing and executing marketing strategies to boost footfall, enhance brand presence, and drive both B2C and B2B growth. You will oversee campaigns across digital, social media, in-store promotions, partnerships, and events, ensuring alignment with our brand concept.

Key Responsibilities:

Develop and implement integrated marketing strategies for retail outlets, repair services, and trade-in programs. Manage digital marketing channels (Google, Meta, Chinese social media, SEO/SEM, email, WhatsApp engagement, website). Plan and execute campaigns to increase foot traffic, sales conversions, and customer loyalty. Collaborate with operations, sales, and design teams on promotions, signage, lightbox displays, and seasonal campaigns. Drive content creation (videos, posts, customer stories) to strengthen brand positioning. Monitor and analyze campaign performance, market trends, and competitor activities. Manage marketing budget, track ROI, and report results to management. Build partnerships with malls, distributors, and brand partners to expand market reach.

Requirements:

Diploma/Degree in Marketing, Business, Communications, or related field. 3-5 years of experience in retail, FMCG, or consumer tech marketing. Strong knowledge of digital marketing, social media, and retail promotions. Creative mindset with strong project management and execution skills. Excellent communication and copywriting abilities (English; Chinese proficiency an advantage). Data-driven with good analytical and reporting skills. * Ability to thrive in a fast-paced, multi-outlet retail environment.